Think of us as the branding and graphic design
consultancy that likes to say “yes”. Well, we really don’t
turn down many opportunities. In fact, we tend to
feel that the more challenging and obscure-sounding
the project, the more potential there is for us to
produce truly original and distinctive creative work
— the kind that gets great results. We’ve even made
lawyers interesting, in our time. No, really, we have.
So what do we draw the line at? We’ve scratched our
heads, and come up with two things we
don’t do:
Free creative pitching. Sorry, but we just don’t agree
with it – though we’re always very happy to meet
potential clients, discuss their communications issues,
put together outline proposals, and so on.
Take ourselves too seriously. Well, there’s nothing
worse than brand designers who mistake themselves
for tortured artists or neuro-surgeons, is there?