What do we do?

- Now there’s a question

Well, all manner of
things actually

Over the years, and in past lives, we have worked on a broad spectrum of projects for a hugely diverse mix of clients. We’ve created, revitalised, developed, extended or advised a host of well known national and international brands.

Our focus is on solving brand communication problems, whether by defining compelling strategic positionings, originating new and unique brand names or creating distinctive and memorable brand identities. We also help brands to express themselves through literature, print and online, in advertising, retail, and environments — and we’ve already completed several large and weighty brand projects, as well as some lovely smaller ones.

But then again, we can be persuaded to take on just about any kind of project if we like the sound of it, and can see an opportunity to do great work.

What do we do?

- Our skills and expertise

In summary

Every brand project is different, so we most emphatically don’t have a standard one-size-fits all approach to what we do. That said, there are certain key processes, disciplines and phases of work some or all of which will help to give shape and structure to virtually any project. Here’s a very brief
summary of our skills and expertise in each of these broad areas:

Brand reflection — review, research and immerse

• - Review brand architecture, company structure
• - Audit and review visual brand assets and communications
• - Assess brands against current and future competitors
• - Investigate current sector trends
• - Review core messages and product or service truisms

Brand breakthrough — creative strategic thinking

• - Identify clear brand market positionings
• - Define compelling brand propositions
• - Originate new and unique brand names
• - Articulate brand personality and tone of voice
• - Determine appropriate brand architectures

Brand distinction — unique creative manifestation

• - Create distinct and memorable brand identities
• - Develop recognition through brand expression
• - Define principles for brand language and written tone of voice
• - Build schemes that facilitate both unbridled creativity and control

Brand expression — realisation of key brand materials

• - Bring to life animated brand idents
• - Direct and produce internal and external brand movies
• - Detail and document brand assets in brand books and guidelines
• - Produce engaging promotional campaigns
• - Design engaging and memorable literature
• - Create websites and on-line advertising
• - Realise engaging retail campaigns and environments
• - Devise helpful and innovative signage systems
• - Craft beautiful posters and witty print advertising
• - Design engaging and functional packaging

Brand partnership — launch, maintain and guide

• - Launch strategy consultation
• - Communication planning
• - Creative and strategic brand guardianship
• - Agency briefings, handovers and masterclasses
• - Brand reviews for stability and consistency
• - Production co-ordination and control
• - Creative direction of internal creative or marketing teams