About us

- 30 seconds about us

A wild mind and a disciplined eye

Neon is an independent branding and graphic design consultancy. We work in partnership with clients to deliver engaging and insightful problem-solving ideas, executed beautifully.

Hundreds of agencies use the word creative and each would give you their own definition. For us, it means cultivating a wild mind and a disciplined eye — using intelligence and wit to make people think, smile, pause, feel, understand, or simply be intrigued. It means working hard to understand each client’s business, and to find out what makes them different, or makes their story a unique one.

And then? Working even harder to find fun and unexpected — or sober and serious – ways to communicate these differences and stories as engagingly and effectively as possible, whoever the audience, whatever the media.

It also usually means sweating over getting every detail right, while at the same time sparing no effort to ensure everyone enjoys the ride — life’s too short not to.

About us

- How we work

Logic and inspiration
(and vice versa)

A varied and intellectually stimulating creative diet is very important to us and we hope you’ll find this is clearly reflected in our portfolio.

And the way we work?

We do our best to make things as simple as possible — but not simpler, as Albert Einstein put it. Of course, some brand issues can be highly complex; but that doesn’t lead us to look on branding as some mystic and convoluted dark art.

We always have an opinion, but we’re also attentive listeners. We don’t specialise in any sector; we love the challenge of immersing ourselves in new ones — and you’d be amazed at the wide variety of specialist knowledge we’ve picked up along the way.

We’re equally comfortable talking brand architecture or the kerning of a well crafted piece of type on a beautiful poster. It just depends on the client, the project and, above all, the objective we are working towards.

Last but far from least, we just really, really enjoy what we do — taking great pleasure and satisfaction in being a truly creative yet strategically-minded business.

About us

- Who are we?

Our profile

Neon is a young independent branding and graphic design consultancy, with heavyweight credentials. We work in a multitude of sectors, with some iconic brands, as well as some great little guys.

Profile: Dana Robertson

Creative Director and Founder of Neon

Dana started his career at Silk Pearce, known for its wonderful craft skills, before joining The Partners, then the UK’s number one creative consultancy. He stayed for six years, becoming Design Director, before leaving to become Creative Director of both Tango and Identica, where he worked for four years, alongside Michael Peters.

Experience

From not-so-boring banks and far-from-stuffy law firms, through mind-bogglingly complex research companies, to the most opulent of luxury brands, Dana has enjoyed working for clients pretty much across the board. His work across different media and types of project has been equally diverse. For example, his four years at Tango leading the Nike Europe account produced over 75 pan- European campaigns, including: street events, retail design, online marketing, packaging, in-store 3D installations and product leadership initiatives.

Areas of particular experience include: Financial services (Icesave, NatWest, 3i, Sobin Bank, Alfa Bank, The Woolwich); Legal services (Clifford Chance, Freshfields, Nabarro, FJ Cleveland); Luxury goods (Patek Philippe, Vertu, Valentin Yudashkin); Research (Dunnhumby, The Futures Company, Added Value, TNS, Kantar); Retail — Sports (Nike UK, Nike Europe, Reebok, The Sports Authority); FMCG (Smirnovv, Baltika Beer, Ocean Spray, Russian Standard); Publishing, (Thames & Hudson); Automotive (The Ford Motor Company, Jaguar Racing); Industrial (Anglo American, REXAM); Pharmaceutical (Pharmamed, Boots, Rigla); Arts and charity (The Place, DanceEast, The Museum Of, The Goldsmiths’ Company, The Goldsmiths’ Centre, D&AD, the BHF).

Dana is a Fellow of the RSA and member of D&AD, whose international creative awards he has also been invited to judge.

Awards and commendations include:

Over the course of his 15 year career, Dana has picked up over 30 awards and commendations. These include: D&AD, Design Week, Design Week Benchmarks, New York festival, New York Art Directors Club, Art Directors Club Europe, Design Effectiveness, Critique Magazine ‘The Big Crit’, FAB (Food And Beverage), The Law Society awards, Financial Services Forum Marketing awards.

Profile: Sue Robertson

Creative Director

Award-winning designer Sue started her career at Mytton Williams, and then spent seven years at The Partners followed by a further three at Lambie-Nairn, before joining Neon.

Experience

With experience encompassing brand identity, naming, retail promotion, packaging, advertising, TV idents, website design and print literature, Sue has turned her hand to all kinds of challenges, for clients across a wide range of sectors, including: Retail (O2, Saks Fifth Avenue, Sainsbury’s, Boots, Post Office, Ford, Nokia, Shell, Royal Mail); Financial services (NatWest, Sainsbury’s Bank, HSBC, Arcapita); Television (ITV, Granada Enterprises, O2 Sponsorship, Al Doha TV, BBC, Renault TV); PR (Munro and Forster); Professional services (AAR, PECOS, Wunderman); Research (BrandZ); Arts and charity (The Place Dance Centre, Tate Modern, Wellbeing of Women, River and Rowing Museum); Manufacturing (Thrislington Cubicles).

Awards and commendations include:

Sue has won numerous awards including D&AD, Design Week, Design Week Benchmarks, New York Festivals, WPPed Cream Awards (Best of WPP).