Neon has produced a promotional advertising campaign for Kantar Worldpanel entertainment division. The brief was to capture and convey Worldpanel’s ability to guide the film industry with data on who is watching their films and, more crucially, on which platforms they are watching them – enabling better promotional targeting and revenue generation post cinema release. The Neon solution was a copy based idea with witty combinations of film titles and platform names.
The shortlist for the Design Week Awards has just been announced, with Neon’s campaign for London Lawyers Nabarro ‘Don’t just warm a chair, choose the perfect seat’ being recognised in the Brand Campaigns category. This follows the Gold Award awarded by Graphis International earlier in the year for posters from the same campaign. The final Awards Ceremony to be held on the Wednesday 13th June.
Neon have been awarded three Gold awards by the New York based Graphis International Design Awards, two in the Logo category (Ed Oddy and Thames & Hudson) and one in the Poster category (A set of five posters from the ‘Don’t just warm a chair, choose the perfect seat’ graduate recruitment campaign for London based lawyers Nabarro LLP).
Royal Mail have launch the Neon designed informative Presentation Pack containing the four Olympic and Paralympic Games definitive stamps. The pack gives an insight to the London 2012 emblem and reflects on the history of other London Olympics emblems and other ground breaking emblems from the past.
Working in partnership with The Goldsmiths’ Company existing web site programmers, Neon have been invited to review and refresh The Goldsmiths’ Company Assay Office web site. The brief is to help integrate and launch new services, further enhance the site as a portal of knowledge for the gold and silvermithing trade and maintain its position as a premium service provider in this sector.
Neon have created a set for posters and signature graphics for The Goldsmiths’ Company most comprehensive exhibition yet. The exhibition aims to tell the rich and previously untold story of Britain and its relationship with gold – demonstrating the country’s incredible and unique golden heritage and showcases a huge variety of more than 400 gold items ranging in date from as early as 2,500 BC to the present day.
After being introduced through recommendation, Neon have been commissioned to refresh the professional services firm Lane4, which works in the fields of organisational change, leadership development and executive coaching. Lane4 was co-founded in 1995 by Olympic Gold Medallist swimmer Adrian Moorhouse MBE and leading sport psychologist Professor Graham Jones. The brand project will include a review of the brand positioning, the brand mark and visual identity.
This month sees the launch of Yogita, a specialist Yoga company born out of a passion for Yoga, childbirth research and education based in Angel Islington, Clapham and the City. Founded by proud ‘mumpreneur’ of two Jen de Vera, Yogita aim is to support women and their child through pregnancy and beyond into labour, birth and postnatal recovery. Neon helped the new start up with a name based on some findings within Sanskrit language, a new brand mark and a witty language based visual system for promotional materials, packaging literature and the web site.
Neon have been commissioned to review and refresh the brand identity of a major North American financial institution.
Neon have been commissioned to name and create the brand identity for the cafe that will be have its home within the new Goldsmiths’ Centre based in the heart of Clerkenwell. The cafe is designed to be a hub for the local gold and silver smithing community as well as the general public.
Two brand identities designed by Neon’s are to feature in Michael Evamy’s soon to be published book ‘Logotype’, which is the follow up book to ‘Logo’ (which has become and essential reference for brand managers and creative agencies). The two logotypes to feature are The Futures Company and Amanda Patton. The book is to be published in 2012.
After being introduced through recommendation, Neon have been commissioned to refresh Lane4 bi-annual publication The Wave. Lane4 is a professional services firm which works in the fields of organisational change, leadership development and executive coaching. Lane4 was co-founded in 1995 by Olympic Gold Medallist swimmer Adrian Moorhouse MBE and leading sport psychologist Professor Graham Jones.
Royal Mail have launched third in a set of three the Neon designed London 2012 Countdown ‘1 Year to go’ Coin Covers. Featuring all ten Olympic and Paralympic Games stamps and a Countdown to London 2012 £5 coin. This cover looks at the Olympic and Paralympic venues. The uncirculated coin features the sport of cycling with a special design by Claire Aldridge and the London 2012 Olympic logo. The pack itself documents the final preparations on the Olympic site in readiness for the London 2012 Olympic Games.
Award winning jewellery designer Natalia Schroder, who’s work has featured several times in Vogue magazine, has launched her own jewellery brand with the brand identity designed by Neon. The new brand mark, which uses an elegant combination of Natalia's initials, will also to be used as her ‘makers mark’ alongside Hallmarks on her jewellery. The monochromatic black and white brand identity is designed to reflect the elegant, detailed yet contemporary nature of Natalia’s work, with a simple signature stripe to be used for ribbon detailing on packaging and press packs.
Ed Oddy, an award winning Bristol based garden designer with a contemporary yet considered approach to garden design, commissioned Neon on recommendation to help him create a new brand identity to reflect this personality. Neon created a fusion of Ed’s profile with an iconic leaf shape, befitting a designer who creates forward looking gardens in perfect harmony with nature. The identity has been rolled out on stationery, self promotional items and vehicle livery, along with a soon to be launched new website.
Neon have been commissioned to review and refresh The Goldsmiths’ Company flagship trade and education publication, to revitalise the name, look and feel and advise on editorial content and direction.
Engage for Change is a leading strategy consulting firm specialising in leadership and employee engagement. Neon were commissioned on recommendation to help Engage for Change explain in a more memorable and compelling way, the commercial benefits of engaging with employees within large corporate organisations. Neon created a world of ‘engaging little fellows’ that actively helped express Engaging for Change’s thinking, with disarming charm and wit through intelligent observation. The illustrations created in-house features in literature, advertising and on-line animations.
The London Eye is one of the world’s most famous landmarks, now a decade on and 38 million visitors later, Royal Mail marks its tenth anniversary with a special Commemorative Sheet designed by Neon. This Commemorative Stamp Sheet, celebrates the 10th anniversary of this hugely popular visitor attraction; combining superb photographs with the story behind this magnificent feat of precision engineering, featuring ten stamps with images of the Union Flag next to the prints of the world’s tallest cantilevered observation wheel on the South Bank of the Thames. The Commemorative Stamp Sheet traces the history of the wheel from the original sketches entered into the 1993 competition to create a landmark for the new millennium, through to its construction and the lasting legacy.
Royal Mail have launched second in a set of three the Neon designed London 2012 Countdown ‘2 Years to go’ Coin Covers. Featuring all ten Olympic and Paralympic Games stamps and a Countdown to London 2012 £5 coin. This cover looks at the Olympic and Paralympic venues. The uncirculated coin features the sport of cycling with a special design by Claire Aldridge and the London 2012 Olympic logo. The pack itself documents the transformation of the Olympic site in readiness for the London 2012 Olympic Games.
Neon have won a creative pitch for the Nabarro 2010 graduate recruitment campaign. The campaign will include national advertising, a micro site, literature and exhibitions.
Neon have been invited to form part of a nine strong creative roster for the British Heart Foundation, after an agency portfolio review selection process.
Neon’s creative director Dana Robertson has been invited by D&AD to form part of the jury for the Integrated Advertising and Integrated Communications briefs for this years D&AD Student Awards competition.
Neon were shortlisted in the Design Week Benchmark
Awards 2009 in the Media category, for it’s work for
Thames & Hudson’s 60th Anniversary year. Thames &
Hudson approached Neon on recommendation to help
promote their 60th Anniversary celebrations and
accompanying activities throughout the year. Neon’s
initial book of marketing ideas for the year, ‘Sixty years
of making a splash’ was adopted by Thames & Hudson
as the 60th Anniversary year strapline.
Neon’s involvement in the 60th Anniversary project
included a wide spectrum of other projects, from a range
of limited edition reprints, to literature and in-store
branding. Neon were invited to take an overall creative
directorship role working with Thames & Hudson’s
internal marketing and design teams during the
anniversary period.
A Design Week feature on Neon with an interview with founder and creative director Dana Robertson, interview by Anna Richardson.
Design Week asks Neon founder and creative director Dana Robertson to give his thoughts and comments on start ups.