All projects.

The whole caboodle: all Neon’s noteworthy recent branding and design projects, big or small, for clients from one-person-bands to mighty conglomerates.

Branding by Neon - designed by Dana Robertson - Sports branding - UK Sport Performance Pathway Team - Lizzy Yarnold story, Lizzy Yarnold launching her sled and new Lizzy Yarnold logo

UK Sport
The Lizzy Yarnold story

By Dana Robertson Creative Director and Founder of Neon. Natalia Schroder is an up and coming jewellery designer, whose work has appeared in Vogue and other heavyweight fashion publications. Natalia approached Neon on recommendation to create her new brand identity that would make a elegant impact in the luxury goods market. We elegantly combined Natalia’s initials into a unique monogram, designed to work at a very small sizes, so that it could be used as her ‘maker’s mark’ alongside the hallmarks stamped into her jewellery. The detailing from the monogram carried through onto the refined but strong logotype typography. The colour palette, we used a simple yet sophisticated black and white, with a graphic stripe detail, taken from the feel of the monogram, to be used in packaging, ribbons, tissue wraps and end-paper detailing. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Natalia Schroder
Brand identity

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure posters featuring the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Gold: Power & Allure

Akin feature image naming and branding by Neon

Akin
The meeting of like minds

Website by Neon - HW Fisher Chartered Accountants website - Feature image of Website

HW Fisher
A dynamic new brand, and a website to match

Moody's No.1 advertising by Neon brand consultancy

Moody's
APAC advertising

Branding by Neon Wollens Solicitors Devon, new Wollens brand mark over dune grasses designed by Dana Robertson

Wollens
The law firm that thinks in full colour – but keeps things black & white

Branding by Neon Skaicre logo feature image

SKAICRE
Property law networking forum

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

An hour for good
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. Nabarro brand visual style refresh paper models dragon. They say the solution to any creative brief is right there on the page in front of you. On this occasion, that was literally true. Long time client Nabarro LLP needed a powerful new lead image style for use across all their communications, to help make their brand even more distinctive within the legal sector. We thought long and hard about what the brand stands for - simplicity, clarity of thought, elegant economy of expression; and then we thought about the firm’s goal of always being able, when advising their clients, to sum up the essence of the issue - or the solution - on a single page. And suddenly, that notion of the single page became our inspiration. How could we use it, we wondered, to create a simple, infinitely flexible and unique visual theme that would work within the brand’s black and white style? And as soon as we started folding that piece of paper we knew we were on the right page… Iconic paper models became the cornerstone of the Nabarro brand visual style refresh. And we didn’t just create a few of them, we came up with a veritable plethora - an entire (and on-going) image library of simple, clear and engaging visual metaphors representing different aspects of the firm’s services, expertise and sector focus which would be equally as memorable on-line as they were in print. Of course, that wasn’t the end of the story. To create a whole new visual style for the firm, we also developed a number of other elements, including stylish cut-out imagery, infographics and refreshed typography - and put it all together in a user-friendly new set of guidelines. It was also rolled out through the a printed literature scheme and digital materials including the forms .com website.– Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Brand visual style refresh

By Dana Robertson Creative Director and Founder of Neon. Amec Foster Wheeler brand identity safety helmet. When two become one… Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity. Mergers are never easy, and when two giants in the international engineering and construction industry came together. First came the brand idea: Connected Excellence. And, using that as a springboard, we went on to develop a powerful brand mark. The sense of movement created by our radial device suggests dynamism and growth, while the precision-interlocking of the segments reflects the company's global expertise, and the integrated way in which it's delivered. Stacking the rather long name of the new business made it neater and easier to use. And our lower case logotype conveys a light, contemporary feel - as do the fresh, and distinctively non-macho colours. Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity very much lived up to Connected Excellence by connecting with people across the unified business – an important component of the new identity was a dynamic and engaging visual language, aimed at bringing alive the company's people and processes, in a way that would help to give members of the team a sense of pride in and

Amec Foster Wheeler
Brand identity

Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag designed by Dana Robertson

Swap 'n' Shop fun
for Action for Children

Branding and website design by Neon - designed by Dana Robertson - Plague Press logo design for Matt Stuart Street Photographers Publishing House

Plague Press
Matt Stuart

Branding by Neon - GEMS Education - GEMS Education logo designed by Dana Robertson being held up by student

GEMS Education
Brand identity

Branding by Neon - Acumin Cyber Security recruitment - robot designed using Acumin logo roundel designed by Dana Robertson

Acumin
Adding a little personality to cyber security recruitment

Branding and film by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment - recruitment video still

Nabarro LLP
Graduate recruitment short films

Branding and packaging by Neon - designed by Dana Robertson - for Corney & Barrow - Corney & Barrow House Range - detail of four red wine label designs

Corney & Barrow
House Range

Branding by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - New Offices in Manchester pop-up launch invite

Nabarro LLP
Nabarro ‘pops up’ in Manchester

Branding and advertising by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - signature image

Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary