Engage For Change

– Project summary

An engaging personality

Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation.

They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language.

The core proposition was distilled to help clients better understand their offer and a new illustration style and design approach was created to help bring management problems and solutions to life with wit and warmth.

When combined across the suite of communications including PowerPoint, Corporate Brochures and even Christmas animations the result was a more engaging Engage for Change…

Project summary

• New visual language
• Corporate brochure
• Research finding documents
• PowerPoint credentials
• Christmas animation
• Illustration bank

Engage for Change

- Animated illustrations

Engage for Change

– Corporate brochure (Book 1 of 2)

Engage for Change

– Research brochure (Book 2 of 2)

Engage for Change

– PowerPoint credentials

Engage for Change

- Animated Christmas e-card

Engage for Change

- Animated Event e-card

Engage for Change

– Illustration bank samples

Engage for Change

- Kind words

Creating an engaging personality

Neon Creative worked with Engage for Change, a strategy consulting firm specialising in leadership and employee engagement, to create a more compelling brand identity. Our new world of engaging little fellows actively helps us express our thinking with disarming charm through intelligent observation. This was then incorporated into our new sharper credentials presentation, and featured in the design and creation of other thought leadership collateral materials.

In the process Dana not only provided great creative insight but also added real business value by challenging us to find better and more interesting ways of expressing our vision and purpose in words and visuals. He encouraged us to distil our offering to get to the heart of what needed to be communicated quickly, but in way that demonstrated us living our brand — bringing charm, wit and above all engagement to serious business issues concerned with driving business performance. In a world of increasing media noise, ‘cut through’ communications are essential and Dana has been very successful in creating such materials for Engage for Change.

Dana also demonstrated great listening skills but with the strength of character (and humour) to achieve consensus from a client with vast array of different views and opinions, providing clarity, direction and above all timeliness so that the work was completed to meet strict deadlines and budget. He has been an absolute pleasure to work with, highly professional and responsive and has become not just a trusted partner but someone whom we see as an integral part of our team.