Freestyle Park

- Project summary

Free spirit

Neon were commissioned to help create a brand identity for a significant new development just outside Moscow — Freestyle Park, a destination brand of real diversity and imagination on a huge scale. 280,000 m² of entertainment and experiences, the main feature being Europe’s largest indoor snow park, all within minutes of
central Moscow.

However, due to the diverse nature of the complex, huge aqua parks, spas, multiplex cinemas, discovery parks and retail areas to name but few, the park required an identity that did not focus solely on the snow park offer.

The solution was a dynamic ribbon device, that echoed the unique multidimensional structure of this mega complex — also inferring a sense of freedom and movement in regard to the many experiences within the park. The ribbon device worked both in animated digital environments, and in static graphic branding for signage, merchandise and uniforms.

Project summary

• Brand identity
• Animated sting
• Vision book
• Stationery
• Website

Free spirit

- New brand mark

Free spirit

- New brand mark animation

Free spirit

- Promotional literature

Free spirit

- Building presentation animation

Free spirit

- Kind words

Dynamic thinking

An exciting next step for our dream and vision of creating a unique experience and a unique brand. We see a world of possibilities ahead of us, with a simple and dynamic brand mark, with a language of multi-dimensional movement.