Nabarro LLP
'Clarity Matters' typographic conundrums

Communicating clarity by… er, confusing people.

Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical conundrums we produced for long time client Nabarro LLP, all intended to bring to life the firm’s well established brand promise, Clarity matters.

The concept was originally devised to appear on display screens in the firm’s new offices. But it quickly became clear that fine legal minds were enjoying the challenge of decoding our hidden messages. At which point, the argument for running the Nabarro Clarity Matters Typographic Conundrums as an ad campaign in the trade press became – well, an open and shut case.

Kind words…

“The Nabarro Clarity Matters Typographic Conundrums are as much a hit internally as they are externally.

Lots of great comments from clients and other law firms alike, congratulations brilliant job.”

NICOLE PARADISE
Managing Partner
Nabarro LLP

To find out more: info@neon-creative.com or call +44 (0)20 3289 1733 Share this: Email, Google+, LinkedIn, Twitter, Facebook, Download PDF, or follow us on Instagram

 

LAW
Advertising

GRAPHIS INTERNATIONAL
Poster Annual 2016
Awarded ‘In book’

PROJECT SUMMARY
Campaign idea
Art direction
Copy writing
National press advertising
Law press advertising
On-line animations
Office art


Nabarro 125 London wall lift lobby 'Clarity Matters' typographic conundrums posters.

Nabarro 'Clarity Matters' typographic conundrums posters / adverts.

Nabarro client spaces animations for digital screens.

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