Nabarro Lawyers

- Project summary

The perfect seat

Nabarro approached Neon to create a campaign idea for their 2010/2011 graduate recruitment
drive — intended to reach out to prospective candidates on campus, at Law Fairs, in the Law press and on-line.

The final idea was borne out of in-depth interviews with Law graduates, which revealed what would make Nabarro’s pitch the most unique and compelling to graduates.

The campaign was based around the fact that Nabarro’s training contract consists of six four month specialism ‘seats’, rather than the traditional four. This enables trainees to gain valuable experience in a wider range of both specialist and core practice areas, so they can identify the specialism that is ‘perfect’ for them — as well as getting to know more people within
the firm.

Project summary

• Campaign strategy/idea
• Recruitment brochure
• Exhibition stand
• Campus poster campaign
• ‘Top tips’ postcards
• Web site strategy and animation

Nabarro Lawyers

- Recruitment brochure

Nabarro Lawyers

- Recruitment poster campaign

Nabarro Lawyers

- Exhibition stand

Nabarro Lawyers

- Web site animation for existing recruitment micro site.

Nabarro Lawyers

- ‘How to’ postcards and competition card

Nabarro Lawyers

- Kind words

The perfect seat

Neon delivered a highly creative and intelligent graduate recruitment campaign that was bold, innovative and elegantly executed at every touch point. Their in-depth research into our target audience, along with their understanding of the Nabarro brand, meant that the concept sent out just the right message. This resulted in real differentiation from our competitors and fantastic feedback from the students on campus.