Corney & Barrow
Making Château Pétrus even more desirable.
Impossible, surely? Following our successful refresh of their brand identity, leading independent wine merchants Corney & Barrow handed us a plum assignment: to design the Corney & Barrow Pétrus brochure which would mailed as an invitation to serious oenophiles to invest in potentially one of the truly great clarets, the 2012 Château Pétrus. Read More…
Needless to say, we didn’t hold back on the luxury cues in our design, which featured a beautifully redrawn version of the illustration from the Pétrus label, with ultra-sophisticated black on black foil-blocking, and pillow embossing – with just 500 copies printed on paper of no-expense-spared quality.
The end-result was elegant, sophisticated and totally super premium in feel, if we say so ourselves. But luckily, we don’t need to, as our little booklet was met by a chorus of positive feedback from those lucky enough to receive it. And by the way, if you’re thinking you might like to invest in a case or two of 2012 Pétrus for your own cellar, forget it. With a little help from us, the vintage sold out in next to no time.
“A complete triumph and utterly gorgeous.”
Corney & Barrow
“Huzzah! I thought it was the coolest and most professionally designed wine offer in world history. I may be a total nerd but I’m keeping mine as a souvenir.”
Award-winning wine expert,
TV personality, author and columnist
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