Neon was founded in 2008 by creative director Dana Robertson to bring his 20+ years of big agency thinking, rigour and creativity to clients in a more personal and agile way.

At Neon, we’re passionate about collaboration and take wonderful shared creative journeys with our clients and their brands to unlock compelling ideas and impactful solutions.

And over the last 15 years, we’ve created award-winning brands, strategies, activations and digital comms for giants in their fields like CMS law, international ratings firm, Moody’s and global media conglomerate Argonon, to charities like Action for Children and blues-rock legend Seasick Steve.

But while our clients include some large and well-known names, we have kept our own business deliberately boutique and agile.

This means we can have collaborative, hands-on relationships with our clients, where every project gets a designated senior team that stays with it throughout and direct pick-up-the-phone access to those doing the work. Our size is an enormous asset.

Working in this way has resulted in long-term trusted relationships with our clients and allowed us to deliver complex projects with great success and flair. It’s also why so much of our work comes through recommendation. See some kind words about Neon here.

And don’t hesitate to connect with Dana if you’d like a chat about what Neon could do for your brand.

Dana Robertson

Creative Director, Brand Consultant,
Partner to brands, Neon Founder



Dana has over 30 years’ experience in brand building; specialising in brand strategy, brand identity and communications design and advertising. He is a seasoned creative leader, thinker and international speaker as well as a regular board level consultant and presenter.

From not-so-boring banks and far-from-stuffy law firms, through mind-bogglingly complex research companies, to the most opulent of luxury brands, Dana has enjoyed working for a dazzling diversity of clients, across a plethora of sectors. His experience has been equally varied in terms of opportunities to work across different media and types of project, ranging from branded environments and street events, to packaging and all forms of online marketing.

Dana Robertson, Creative Director,
Brand Consultant, Founder of Neon

He has rebranded Argonon, Natwest, Nabarro (now CMS), The Goldsmiths’ Company  and Centre, UK Sports Performance Pathway Team, Corney & Barrow, GEMs Education, The Global Teacher Prize, Kantar, Kantar’s CX+ and The Futures Company, Anglo American, Jaguar Racing. He has created 50+ campaigns for Nike, as well as award-winning campaigns for Action for Children, Thames & Hudson, Moody’s, the Contemporary British Silversmiths, D&AD and CMS, to name just a few.

Dana started his career at Silk Pearce renowned for it graphic design craft skills excellence, before joining the ideas driven The Partners, then the UK’s number one creative consultancy. He stayed at The Partners for six years, becoming Design Director, before taking on a more international role as Senior Creative Director and board member of both Tango and Identica, where he worked for four years for Michael Peters.

Dana is a Fellow of the RSA (Royal Society of Art)s, a regular visiting lecturer, and a member of D&AD, whose international creative awards he has also been invited to judge.


With Neon, and in previous roles, Dana has won over 70 professional awards including D&AD, Design Week, The Drum, Brand Impact Awards, Graphis International, Art Directors Club Of Europe, New York Art Directors Club and Design Effectiveness Awards. Click here to see full list of awards.

In print:

Dana’s work and commentary have featured in numerous publications including, A Smile in the Mind by David Stuart, Logo & Logotype by Micheal Evamay, Box Bottle Bag, Yes logo by Michael Peters, Packaging Design annuals, and multiple D&AD and Graphis International annuals.

Personal loves:

Keen long distance open water swimmer, triathlete and surfer. Passionate supporter of Surfers Against Sewage, as well as Sea Shepherd and the Captain Paul Watson Foundation UK, all brilliant ocean conservation charities.