Neon is a multi-award-winning independent creative agency and branding consultancy, founded by Creative Director Dana Robertson – who leads his trusted few in delivering compelling, beautifully thought-through, and meticulously crafted work for our clients.

We take wonderful shared creative journeys with our clients and their brands. To describe them as diverse would be an understatement. From giants in their fields, such as CMS Law and international ratings agency Moody’s, through global media conglomerates like Argonon and leading national charities including Action for Children, to blues-rock legend Seasick Steve, the only thing all our clients have in common is a strong belief that strong brands don’t happen by accident.

We’re not big. But ask anyone who has ever worked with Neon, and they will tell you our size is an enormous asset. Because with us, helping you build a better brand is intensely personal; every project, from high profile international branding programmes to a gorgeous little logo, gets our full undivided attention. And every client enjoys direct, pick-up-the-phone-any-time access to every bit of our branding and design expertise.

Working as partners with clients, bringing to bear a rare combination of strategic insight and creative vision, we’ve built our success on delivering work that makes an impact, gets results and wins awards.

Something else we’ve won, over these last 15 years, which we are equally proud of, is a reputation for being lovely to work with – which partly explains why so much of our work has always come through recommendations. Please see some of our clients’ kind words about Neon here.

And don’t hesitate to connect with Dana if you’d like a chat about what Neon could do for your brand.

Dana Robertson

Creative Director, Brand Consultant,
Partner to brands, Neon Founder



Dana has over 30 years’ experience in brand building; specialising in brand strategy, brand identity and communications design and advertising. He is a seasoned creative leader, thinker and international speaker as well as a regular board level consultant and presenter.

From not-so-boring banks and far-from-stuffy law firms, through mind-bogglingly complex research companies, to the most opulent of luxury brands, Dana has enjoyed working for a dazzling diversity of clients, across a plethora of sectors. His experience has been equally varied in terms of opportunities to work across different media and types of project, ranging from branded environments and street events, to packaging and all forms of online marketing.

Dana Robertson Creative Director of Neon brand consultancy

He has rebranded Argonon, Natwest, Nabarro (now CMS), The Goldsmiths’ Company  and Centre, UK Sports Performance Pathway Team, Corney & Barrow, GEMs Education, The Global Teacher Prize, Kantar, Kantar’s CX+ and The Futures Company, Anglo American, Jaguar Racing. He has created 50+ campaigns for Nike, as well as award-winning campaigns for Action for Children, Thames & Hudson, Moody’s, the Contemporary British Silversmiths, D&AD and CMS, to name just a few.

Dana started his career at Silk Pearce renowned for it graphic design craft skills excellence, before joining the ideas driven The Partners, then the UK’s number one creative consultancy. He stayed at The Partners for six years, becoming Design Director, before taking on a more international role as Senior Creative Director and board member of both Tango and Identica, where he worked for four years for Michael Peters.

Dana is a Fellow of the RSA (Royal Society of Art)s, a regular visiting lecturer, and a member of D&AD, whose international creative awards he has also been invited to judge.


With Neon, and in previous roles, Dana has won over 70 professional awards including D&AD, Design Week, The Drum, Brand Impact Awards, Graphis International, Art Directors Club Of Europe, New York Art Directors Club and Design Effectiveness Awards. Click here to see full list of awards.

In print:

Dana’s work and commentary have featured in numerous publications including, A Smile in the Mind by David Stuart, Logo & Logotype by Micheal Evamay, Box Bottle Bag, Yes logo by Michael Peters, Packaging Design annuals, and multiple D&AD and Graphis International annuals.

Personal loves:

Keen long distance open water swimmer, triathlete and surfer. Passionate supporter of Surfers Against Sewage, as well as Sea Shepherd and the Captain Paul Watson Foundation UK, all brilliant ocean conservation charities.