E-Sports Nutrition
Promotional campaigns
Animations with impact
Working with the tiniest of start-up budgets, we set out to create a series of promotional animations for E-Sports Nutrition on that would make a big impact among gamers, whether on ESN’s website or in paid advertising and social media. Read More…
To build on the brand’s authentic gamer credentials and ESN key messaging of next generation products for next generation gamers, we continued with our stylish monochromatic visual style, showcasing ESN’s ELX energy drinks and IGF shake mixes while paying homage to various gaming genres.
Putting the products in the game
In each case, the animation placed the viewer in the game at the time when maximum focus and energy was required – “Game on. And on.’
As well as standing out among all the visual noise of gamer socials and advertising, these animations neatly side-stepped acquiring expensive IP from game franchises.
Lovingly storyboarded and art directed, they efficiently deliver key product benefits, while demonstrating ESN’s true gamer knowledge of genres and folklore – from racing sims to RPG dragons, space operas to classic fighting games.
Each campaign animation also helped generate suites of promotional imagery for adverts and social media, providing the kind of key premium moving image hook so vital in e-commerce.
Please do scroll down and see all of ESN’s successful product campaigns to date. And while you’re here, take a more detailed look at ESN’s brand, packaging, and e-commerce website, also created by Neon.
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Kind words…
“Neon had full control over our launch videos, including lots of insightful, gamer orientated product animations too. Read More…
Our beautiful black and white animations were highly effective in ensuring ESN hit the ground running – which was a huge relief! ESN now stands out as something visually different in a noisy and cheap feeling market. With lovely game and game genre details created with standout black and white still art. This is exactly the level of quality we wanted to achieve while working to a start-up budget and we couldn’t be happier with the finished content and subsequent ROI!” ANTHONY MILLAR
Director & Co Founder
E-Sports Nutrition
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To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo
GAMING / ESPORTS & FMCG
Launch campaign
Product launch campaigns
Product promotion campaigns
PROJECT SUMMARY
Campaign themes
Art direction
Digital advertising
Animations
Social media content
Esports Nutrition brand launch video.
E-Sports Nutrition teaser campaign.
Advert & socials launch imagery.
ELX energy drink 'Cyber Cherry' animation (dual flavour launch Sweet Cherry & Sour Cherry).
ELX energy drink 'Cyber Cherry' instagram animations.
ELX energy drink 'Cyber Cherry' a selection of launch socials.
ELX energy new flavour launch Apple & Kiwi Krush 'ELX wins!' launch promo.
ELX energy drink Apple & Kiwi Krush, fighting game genre themed campaign socials.
ELX energy drink Apple & Kiwi Krush, fighting game genre themed UV varnish showcased on Instagram.
ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch promo.
ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch promo socials.
ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch instagram promo.
ELX energy drink 'When the adventure is long and the boss is strong'.
ELX energy drink 'When the adventure is long and the boss is strong' promo for socials.
IGF In Game Meal meal shake launch 'For the journey' promo.
IGF In Game Meal 'For the journey' campaign socials.
ELX energy drink 'Life on the limit'
ELX energy drink 'Life on the limit' campaign socials.
ELX energy drink 'Elixir'
ELX energy drink 'Elixir' campaign socials
ELX energy drink & IGF In Game Food starter pack promo.
ELX sample sachets and shaker starter pack promo.
ELX sample sachets and shaker starter pack promo. for socials and ads.
ELX Dark Ops Cola Launch promo.
ELX Dark Ops Cola launch teaser promo socials 'Soon to be deployed'.
ELX Dark Ops Cola launch promo socials.
ELX Dark Ops Cola launch promo socials and x9 grid UV Varnish showcase.
E-Sports Nutrition World of Warcraft MDI Championship Finals sponsorship & promotion.
Win a months supply of ELX and IGF by identifying the barcode game genre barcode take over illustrations.
