E-Sports Nutrition
Promotional campaigns

Animations with impact

Working with the tiniest of start-up budgets, we set out to create a series of promotional animations for E-Sports Nutrition on that would make a big impact among gamers, whether on ESN’s website or in paid advertising and social media.

To build on the brand’s authentic gamer credentials and ESN key messaging of next generation products for next generation gamers, we continued with our stylish monochromatic visual style, showcasing ESN’s ELX energy drinks and IGF shake mixes while paying homage to various gaming genres.

Putting the products in the game

In each case, the animation placed the viewer in the game at the time when maximum focus and energy was required – “Game on. And on.’

As well as standing out among all the visual noise of gamer socials and advertising, these animations neatly side-stepped acquiring expensive IP from game franchises.

Lovingly storyboarded and art directed, they efficiently deliver key product benefits, while demonstrating ESN’s true gamer knowledge of genres and folklore – from racing sims to RPG dragons, space operas to classic fighting games.

Each campaign animation also helped generate suites of promotional imagery for adverts and social media, providing the kind of key premium moving image hook so vital in e-commerce.

Please do scroll down and see all of ESN’s successful product campaigns to date. And while you’re here, take a more detailed look at ESN’s brandpackaging, and e-commerce website, also created by Neon.

To find out more: info@neon-creative.com or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

GAMING / ESPORTS & FMCG
Launch campaign
Product launch campaigns
Product promotion campaigns

PROJECT SUMMARY
Campaign themes
Art direction
Digital advertising
Animations
Social media content


Launch video.

E-Sports Nutrition teaser campaign.

Ad & socials imagery.

ELX energy drink 'When the adventure is long and the boss is strong'.

ELX energy drink 'When the adventure is long and the boss is strong' promo for socials.

ELX energy drink 'When the adventure is long - dragon' x9 image grid for Instagram.

IGF In Game Meal meal shake launch 'For the journey' promo.

IGF In Game Meal 'For the journey' campaign socials.

ELX energy new flavour launch Apple & Kiwi Krush 'ELX wins!' launch promo.

ELX energy drink Apple & Kiwi Krush, fighting game genre themed campaign socials.

ELX energy drink Apple & Kiwi Krush, fighting game genre themed UV varnish showcased on Instagram.

ELX energy drink 'Life on the limit'

ELX energy drink 'Life on the limit' campaign socials.

ELX energy drink 'Elixir'

ELX energy drink 'Elixir' campaign socials

ELX energy drink & IGF In Game Food starter pack promo.

ELX sample sachets and shaker starter pack promo.

ELX sample sachets and shaker starter pack promo. for socials and ads.

ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch promo.

ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch promo socials.

ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch instagram promo.

ELX Dark Ops Cola Launch promo.

ELX Dark Ops Cola launch teaser promo socials 'Soon to be deployed'.

ELX Dark Ops Cola launch promo socials.

ELX Dark Ops Cola launch promo socials and x9 grid UV Varnish showcase.

E-Sports Nutrition World of Warcraft MDI Championship Finals sponsorship & promotion.

Win a months supply of ELX and IGF by identifying the barcode game genre barcode take over illustrations.

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