Animations with impact
Working with the tiniest of start-up budgets, we set out to create a series of promotional animations for E-Sports Nutrition on that would make a big impact among gamers, whether on ESN’s website or in paid advertising and social media. Read More…
To build on the brand’s authentic gamer credentials and ESN key messaging of next generation products for next generation gamers, we continued with our stylish monochromatic visual style, showcasing ESN’s ELX energy drinks and IGF shake mixes while paying homage to various gaming genres.
Putting the products in the game
In each case, the animation placed the viewer in the game at the time when maximum focus and energy was required – “Game on. And on.’
As well as standing out among all the visual noise of gamer socials and advertising, these animations neatly side-stepped acquiring expensive IP from game franchises.
Lovingly storyboarded and art directed, they efficiently deliver key product benefits, while demonstrating ESN’s true gamer knowledge of genres and folklore – from racing sims to RPG dragons, space operas to classic fighting games.
Each campaign animation also helped generate suites of promotional imagery for adverts and social media, providing the kind of key premium moving image hook so vital in e-commerce.
Please do scroll down and see all of ESN’s successful product campaigns to date. And while you’re here, take a more detailed look at ESN’s brand, packaging, and e-commerce website, also created by Neon.
GAMING / ESPORTS & FMCG
Product launch campaigns
Product promotion campaigns
Social media content