Three years on, they decided it was time for a change, and challenged us to come up with something that would present the case for joining the firm in an even more engaging and compelling way. We knew that a big campaign idea was the key to winning the battle for the attention of brilliant young lawyers-to-be. And luckily – or, hang on, maybe luck had nothing to do with it – we came up with one. A rolling dice motif, memorably making the point that, when it comes to something as important as deciding where to start a legal career, absolutely nothing should be left to chance – and highlighted Nabarro’s unique 6 seat offering at the same time.

Like all really big ideas, this one had the versatility to work equally well across all media, and in all formats. We created a totally new graduate recruitment microsite that runs perfectly on laptops, phones, and tablets. We did some lovely posters, too. But the star component of the campaign was almost certainly a dinky little graduate recruitment brochure presented in a velvet bag, accompanied by five real, fully roll-able dice. And very, very popular with would-be recruits. At student law fairs around the country, Nabarro graduate recruitment brochures have been almost literally flying off the shelves. Which should greatly increase the firm’s chances of recruiting the very brightest and best.
(Read Less...)

The Neon team worked with us from the outset to produce concepts that would really appeal to students; be eye-catching, thought provoking and set us apart from other law firms in a competitive market – at the same time remaining true to our brand. They listened to our brief, observed, probed and asked exactly the right questions to cut to the heart of what we wanted to get across. For the most recent campaign ‘Your future as a lawyer. Leave nothing to chance’ they produced a new graduate brochure, exhibition stand, posters, advertisements and a responsive micro site. We have been delighted with the results which have won both internal and external praise for being striking, fresh and innovative. Neon have the ability to deliver smart ideas in a simple way – with designs and photography that are exquisite and of an exceptionally high standard.

Dana at Neon is simply great to work with: very creative personable, diplomatic, insightful and persistent (in a good way) – he has a knack of gently chasing at key points throughout the project, keeping you on track without adding to your workload. I really valued his guidance and direction, particularly as we began to work on the detail and the technical elements of the micro site.

Neon’s commitment and enthusiasm have been delivered at every turn and I have thoroughly enjoyed working with them again.”

JANE DREW
Graduate Recruitment Manager
Nabarro LLP
(Read Less...)