Sawhorse Films
Films with cut through

Following on from our identity work for The Castle Cinem, Neon Brand Consultancy was asked to create the name and brand identity for a new independent film production company — Sawhorse Films.

A small but perfectly formed project, our goal was to capture the studio’s creative ambition and sharp visual style. Out of a range of naming options, Sawhorse Films was chosen — a clever double meaning referencing both the classic director’s chair legs and the company’s promise to deliver “films with cut through.”

We then crafted a bold, monochromatic identity, featuring a distinctive wordmark sliced cleanly through the middle — an elegant nod to both the purpose of a sawhorse and the iconic film clapperboard cut.

Simple, striking and cinematic, the result was a confident launch identity that gave Sawhorse Films an immediately recognisable edge in the industry.