Occasional journal.
Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...
Time. And time again.
The value of time. In the creative world everything seems to be getting faster. Faster tools. Faster expectations. Faster decisions. And we are all good with that. That acceleration is good for business. But one thing has not changed. Great ideas, conceiving them, nurturing them and developing them, still take time. When discussing new projects […]
The value of joy. Or perhaps J.O.Y.?
Joy. It rarely appears in a branding brief. But it plays a part in almost all the most successful projects. True, on the surface branding and campaign conversations tend to focus on serious things: data, strategy, performance and objectives. But bubbling away just below that, if you’re lucky, there can be something less formal, less […]
The curious value of curiosity. The value of “Ooh… look over there…”
Why human curiosity counts for more than ever, creatively and strategically. Creativity and curiosity have always gone hand in hand. In our branding and design work at Neon, curiosity takes different forms. Sometimes it can be structured and methodical, the leave-no-stone-unturned research that helps us gain an in-depth understanding of organisations, audiences and markets. At […]
Variety in creative work isn’t just interesting. It adds real value.
The value of variety. One of the pleasures of working in branding and design is the wide range of challenges that come across our desk. Over time, that variety proves valuable not just for us, but for the brands we work with too. It does more than keep things interesting. It becomes a genuine creative […]
Hoffman Institute UK Website Redesign.
How do you redesign a wellbeing website that carries deep emotional weight — without overwhelming the user or diluting the message? That was the challenge behind the Hoffman Institute UK website redesign, delivered by Neon Brand Consultants. The goal was clear: transform a content-heavy, dated website into a calm, intuitive, and conversion-focused digital experience that […]
Neon Wins Graphis Gold for ELX Esports Energy Drink Packaging.
A little Christmas sparkle landed in our inbox — and it came wrapped in Gold. Our work for ELX Energy Drinks has been awarded a Graphis Packaging 11 · Gold Award, recognising excellence in branding, packaging design, and craft at an international level. Designed for the game. Awarded for the craft. 🏆 Award-Winning Esports Packaging […]
Neon Commissioned by Hoffman Institute UK.
Neon have been commissioned to redesign the Hoffman Institute UK website. The Hoffman Institute UK who host personal development retreat in England and Ireland, using The Hoffman Process – an intensive week-long retreat that promotes personal discovery and development. The Hoffman Institute UK website redesign is a conversion-focused UX and UI project. The brief is […]
Graphis Design Annual Award wins.
✨ Not all post–summer holiday inbox tsunamis are bad — this one hid some gold (literally). An email from Graphis – the International Journal of Visual Communication – Design Awards letting us know that Neon has picked up: 🥇 2 Golds → Sawhorse Films + The Bench brand identities 🥈 3 Silvers → Skaicre Property […]
Bitmap Books – a brilliant little collab…
After discovering a while back that friend and former colleague Sam Dyer had started his own publishing house focusing on video games as Bitmap Books, we’ve been collab-ing with some great little details in regard to subject related barcode art. So it was lovely to see a LinkedIn post from Sam pop up in our feed […]
Neon’s campaign for Food Bank Aid ‘There’s a new banking crisis’ helps raise £1.25 million.
There’s a new banking crisis. We know the great work food banks do, but who helps them when they’re also struggling to fill their shelves? Sharing Neon’s new campaign for Food Bank Aid, a brilliant charity that keeps North London’s food banks supplied with essential ingredients, toiletries and household goods. Our challenge was to help […]
Neon commissioned by ISS STOXX.
Neon have been commissioned by ISS STOXX. Neon Brand Consultancy has been appointed by ISS STOXX, a leading global provider of index and ESG solutions, to create advertising for several of its product offerings. The commission came on the strength of Neon’s award-winning brand and campaign work for Moody’s, including Moody’s CreditView, Moody’s ESG Solutions, […]
STX launches new recruitment campaign by Neon.
STX, a leading global Environmental Commodity Trader and Climate Solutions provider, commissioned Neon Brand Consultancy to create a recruitment campaign that would set them apart from traditional financial employers. Recommended via Neon’s award-winning work for Moody’s ESG Solutions, the brief focused on attracting candidates seeking more than just career advancement — those wanting their work […]
Neon creates the new brand for Wise Daruma management consultants.
Neon Brand Consultancy has developed the brand identity and website for Wise Daruma, a new management consultancy founded by Laura Pelling (formerly of Lane4). Wise Daruma offers Strategic Consulting, Executive Coaching, C-Suite Facilitation, Thought Partnering and Communications for major corporate organisations. Drawing inspiration from the symbolic Japanese Daruma doll – representing wisdom, resilience and the […]
Neon commissioned by Rathbones.
Neon have been commissioned by Rathbones Wealth Management. Neon Brand Consultancy has been appointed by Rathbones Wealth Management, one of the UK’s leading investment and wealth management firms, to create advertising and exhibition campaigns for their Charity, Private, and Intermediaries (Accountants and Lawyers) divisions. The commission follows Neon’s award-winning branding and campaign work for HW […]
Neon Commissioned by Food Bank Aid.
Neon have been commissioned by the charity Food Bank Aid who help keep the food banks fed in North London. Neon have been asked to create an upcoming 2024 fund raising campaign (including fund raising video) as well as looking developing Food Bank Aid’s visual style and messaging. Neon was recommended on the strength our […]
New brand identity for the London barristers Field Court Chambers.
Neon creates the new brand identity for London barristers Field Court Chambers. Neon Brand Consultancy has created a contemporary new brand identity for Field Court Chambers, part of the Honourable Society of Gray’s Inn — one of the four Inns of Court in London. Recommended via Neon’s long and successful creative relationship with Nabarro LLP […]
Argonon in the news…
Great to see our / Neon’s rebrand of Argonon Group being rolled out, shown here in good ol’ US of A… A fav project of ours, working with a real champion of creativity Argonon‘s CEO James Burstall If you would like to see more of how Argonon’s brand showcases its creative output and solves how to communicate such […]
A single, exceptionally rare six-litre imperial of 1982 Pétrus, widely considered one of the greatest of all Bordeaux wines, set to go for up to $65,000.
Pétrus and Corney & Barrow featured in The Guardian — and in Neon’s design archive. Interesting seeing Petrus mentioned in The Guardian: “Billionaire Pierre Chen selling 25,000 bottles including burgundies valued at £156,000 and a very rare 1982 Pétrus” With The Guardian recently highlighting the sale of a rare six-litre imperial of 1982 Pétrus, valued […]
Neon commissioned by STX.
Neon have been commissioned by STX Group (STX Group provides access to renewable energy, biofuels, energy efficiency and carbon markets). Neon have been asked to create an upcoming recruitment campaign and employer narrative / positioning. Neon was recommended on the strength our previous campaigns for Moody’s “CreditView“, “Moody’s No.1” and our positioning and advertising campaign […]
Our work for Moody’s helps win another pitch!
What a great way to start the week in being informed we’ve won another pitch – and all will be revealed when we can talk about it! And a big part of that pitch was our work for Moody’s, so we thoughts we’d share some of it here… Our projects during our longstanding relationship with […]