Occasional journal.
Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...
07 – Brands that really speak to you…
Branding is all about communication – and linking brand ID to copy can smartly solve all manner of brand and communication issues as well as super charge brand awareness. For example, Corner & Barrow were struggling to communicate their experience and knowledge – and had a brand ID that was dusty in feel and impractical […]
06 – When not being clear is clearly the answer…
Thought we’d throw in a little “Throw back Thursday” project that we used this week as part of a pitch… ‘Clarity Matters’ typographic conundrums… Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical […]
05 – Beautiful brand marks big and small…
Branding has so many constituent parts… We love the cerebral challenge of brand strategy, positioning, experience, tone of voice etc. But we also love the challenge of creating the humble brand mark, which can communicate so much… We’ve all read and loved ‘No Logo’, equally we’ve also read ‘Yes Logo’ which champions brand icons. Over […]
04 – When the problem is about many things, lots can be the solution…
04 – When the problem is about lots of things, lots of things can be the solution… Many aspects of branding, marketing and campaign work is all about distilling down and finding that single aspect or story to focus on – and then having an idea to bring it to life. However, sometimes when the […]
03 – Big ideas and messages in as few words as possible…
03 – Big ideas and messages in as few words as possible. How to capture, distil and then bring to life a brand idea, positioning, strapline, campaign or advertising message is ever the challenge – but one we’ve come to thoroughly enjoy. Capturing a big idea or message in as few words as possible, delivers […]
02 – Collaborate to elevate a project…
02 – Collaborate to elevate a project We feel collaboration is an essential ingredient to elevating work and an enjoyable project experience – both with our clients and when working others to bring our ideas to life. Over the past 15 years we’ve collaborated with all manner of people on all manner of projects, from […]
01 – When details matter, geek out on them…
There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]
15 years of doing what we love…
Neon: 15 years of doing what we love… A good friend recently pointed out that it’s been 15 years since I went solo with Neon, having jumped ship from being a big time Charley Creative Director of an international agency – so to keep at the pointy end of actual creative doing and to have […]
It’s been a while but…
Hey, it’s been a while since we posted… So much has happened in the world, we got busy, we all hangout a lot in social media now… But we’re back and will be dropping news and interesting shares again from time to time like before. See you soon…
Neon nominated for The b2b Marketing Awards 2019 in Best Product Launch Campaign category.
Hot of the heels of our nomination in The Drum b2b marketing awards we have just been informed that we are nominated finalists in The b2b Marketing Awards 2019, for our Moody’s CreditView campaign. (click here to see full case study). Our work has again been made a finalist in the ‘Best Product Launch Campaign’. […]
Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.
It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]
Friend of Neon Michael Trew creates latest Time Out magazine cover.
Neon were happy to spot the work of good friend Micheal Trew of Papershake featuring on the cover of Time Out magazine. Michael has been involved a good few Neon projects with his paper engineering prowess, most notably for our work for the law firm Nabarro. If you’d like to know more about any of these projects […]
Neon commissioned by Moody’s to create an explainer animation for Moody’s CreditView.
Neon are excited to have been commissioned by Moody’s for a further animation project for their CreditView offering that was branded earlier this year by Neon (case study coming soon!), which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about any of […]
Neon create new brand identity for Wollens Solicitors.
Neon have created the new brand positioning and brand identity for Wollens Solicitors. After period of acquisition Wollen Michelmore decided to consolidate under the new name Wollens – creating the largest law firm in the South West. Neon worked in partnership with strategic consultants Quite Early One Morning to develop the positioning ‘Full Spectrum Law’ and […]
Neon create new brand identity for creativity training consultants Special Sauce.
Neon are delighted to announce the launch of the new brand identity for creativity training consultants Special Sauce who’s website went live at the end of July. Founded by Matt Bolton-Alarcon, Special Sauce’s goal is unbottling individuals full creative potential as well as training companies on creativity – from small companies through to large corporate companies […]
Neon create new brand identity for recruiters Dualta Doherty & Partners.
Neon are pleased to announce the launch of the new Dualta Doherty & Partners brand identity. Dualta Doherty & Partners help recruitment consultants change their lives by moving to dream jobs outside of the UK – and show recruitment entrepreneurs how they can break free and start their own businesses. The brand mark features a […]
Neon create new website for London based Chartered Accountants HW Fisher.
Neon are delighted to announce the launch of the new HW Fisher website created by Neon for the well known London based Chartered Accountants HW Fisher. The project was part of a wider visual branding refresh which came via a recommendation from our work for the law firm CMS earlier this year. If you’d like […]
Corney & Barrow commission Neon to add Perigord to their house range.
Just when we’re trying detox and not look at alcohol in early 2019… Following the redesign by Neon, launch and commercial success of Corney & Barrow’s House Range of wines and spirits – built on the firm foundations laid down by Neon’s recent rebranding of Corney & Barrow – Corney & Barrow have commissioned Neon to extend their House Range, with additional […]
Neon brand Kantar’s new global CX+ offering.
Neon have created the visual branding for Kantar TNS CX+ offering. The Kantar TNS CX+ pitch is that all businesses need meaningful ways of measuring how their brand performs against their competitors, and – crucially – against people’s expectations. CX+ reflects Kantar TNS’ belief that providing excellent customer experiences is no longer enough: the most […]
Neon names and creates branding for UK Sport succession initiative.
Neon have named and created the branding for UK Sports succession planning initiative, for the management and support teams and developing Team GBs high performance sports and Olympic track individuals and teams – to enable a seamless transition, progression and development of these teams to ensure the continued high performance and medal winning capabilities and […]