A healthy gut is, increasingly, understood to be the indispensable root and source of physical, mental and emotional well-being. Simmer & Brew produce a diverse range of fantastic-tasting fermented drinks (from Amazake and Kefir Water, Kombucha and Kvass, stock and broth, to juices and tea) – all packed with nutrients, macro-nutrients, probiotics, vitamins and minerals and specifically designed to get your gut in better shape.

Simmer & Brew products are simmered and brewed with love by highly experience chefs in small batches, using carefully selected premium organic and biodynamic ingredients sourced as responsibly and as locally as possible.

The brief was to create a brand identity that not only felt like a premium offering – given the highest of quality of the ingredients and award winning chefs – but also reflected Simmer & Brews belief that got gut-health emanates out to not only help your body, but also (as proven through scientific study) how our gut connects directly to the brain and affects our mental state.

The solution for the new brand identity was a symbol that not only captured the above in regard to goodness radiating out from within, but also subtly reflected the combination of the S & B from the Simmer & Brew’s name.

The supporting sans serif logotype acts as a foil to the organic shape adding a contemporary and premium feel, as well as subtly reflecting the more static nature of gentle simmering vs the more active nature of brewing with italicised word forms on the second line.

The new brand marks symbol appears in a variety of colours, taken from reviewing all the wonderfully colourful creations like Amazake made by Simmer & Brew. The symbol can also be used as a stand alone more subtle branding device.

We also created their strap-line – ‘Go with you gut’ – which appeared on promotional social posts and advertising, as well as being a spring board for simple witty messaging Simmer & Brew’s aprons used in combination with the Simmer & Brew symbol. The result is brand identity that elegantly reflects the organic (and premium) nature of Simmer & Brew’s product’s that radiates goodness.
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