Walmsley Shaw
Brand identity

Building with nature, not against it.

ward-winning garden builders Walmsley Shaw approached Neon Brand Consultancy to help them strengthen their position as the go-to choice for commissions from leading garden designers, architects and developers.

Our brand identity and website design drew inspiration from founder Martin Shaw’s philosophy — that the best landscapes are those created with nature. The result is a refined, grounded identity that celebrates craft, care and collaboration.

With copy by Lindsay Camp, the new website was designed to “tell” rather than “sell”, focusing on Walmsley Shaw’s artistry, attention to detail and deep respect for the natural environment. It balances elegant presentation with practical clarity, appealing directly to high-end clients and design professionals.

We also developed a distinctive ‘tools-as-wildlife’ illustration style, used across print and digital touchpoints — from postcards to art prints — adding a touch of charm and wit that captures the company’s personality.

The result? A beautifully balanced identity that positions Walmsley Shaw as true craftspeople of the natural world — combining skill, sensitivity and imagination in every space they build.

Kind words…

“We are so delighted with our experience of working with Neon on re-branding our company.

Not only have they produced some wonderful work for us, but they also had the skill to successfully advise us on where our company needs to go and how best to compete in our overcrowded market. As a young company going through the daunting task of re-branding, we couldn’t have asked for better people to manage our expectations and hold our hand throughout the whole process. Our new Walmsley Shaw brand identity, which everyone compliments, really demonstrates Neon’s creativity. The website positions us as a leader in our industry, and appeals to the top garden designers in the country. Thanks again for all your hard work.”

MARTIN SHAW
Managing Director
Walmsley Shaw

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

HORTICULTURE
Brand identity

PROJECT SUMMARY
Brand identity
Advertising, season one
Advertising, season two
Stationery
Website
Promotional items

Walmsley Shaw brand mark.

By Dana Robertson Creative Director and Founder of Neon. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw brand mark.

By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw brand mark. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw seasonal promotional client email animation.

Walmsley Shaw advertising.

By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Bring Your Garden To Life advert. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Gardeners Friend advert. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw website.

By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Website homepage. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Website recent projects. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Website recent project details. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw Website recent projects overview. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw client gift art prints.

By Dana Robertson Creative Director and Founder of Neon. Walmsley Shaw client gift art prints. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw promotional/compliment slip postcards.

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