D&AD
Mix Creatively

Mixing with creative minds.

Neon Brand Consultancy created the Mix Creatively campaign for D&AD’s Xchange Programme — a unique event bringing together the heads of the UK’s top creative education institutions with some of the world’s leading design practitioners.

Our challenge was to develop a campaign theme and signature graphic that captured the spirit of collaboration, energy and creative exchange at the heart of the event. The result: Mix Creatively — a painterly, fluid visual expression that literally makes the iconic D&AD mark ooze with creative thinking.

This bold identity and campaign style was rolled out across posters, promotional literature, digital graphics, event materials, invitations and presentation animations — all celebrating the inspiring mix of creative minds that define the D&AD community.

Kind Words…

The D&AD Mix Creatively campaign – a great mix with D&AD and Neon.

Neon’s work is one of the boldest uses of the D&AD logo for some time, a clean, simple and elegant solution to the brief. It was a good experience working with them, they brought great enthusiasm and creativity to the project.

ROS FETANCI
Universities & Colleges Manager
D&AD

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

CHARITY / TRADE BODY
Campaign

PROJECT SUMMARY
Campaign theme
Signature graphic
Promotional literature
Promotional posters
Animation

D&AD Mix Creatively event signature.

D&AD Mix Creatively campaign signature graphic detail. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations.. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD Mix Creatively animated event signature.

D&AD Mix Creatively promotional literature.

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign promotional literature detail. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD Mix Creatively event venue wall graphic.

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign event graphic. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD Mix Creatively event bags.

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign event bag. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations.. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD Mix Creatively promotional poster.

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign promotional poster. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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