One name to remember

We set out to give the firm a new look and feel that would clearly signal the start of an exciting new era, for them and for buyers legal services across their expanding regional network.

Our first step was deceptively simple: Wollen Michelmore became Wollens. A singular, simpler, more memorable name to “reset” the firm on a new and different path. (And a provenly effective approach, as we had previously demonstrated when we advised Nabarro Nathanson to become Nabarro.)

The law firm that thinks in full colour – but keeps things black & white

Next came a new positioning, summed up in the strapline Full spectrum law – a reflection of the comprehensive range of corporate, commercial and personal legal services offered by the newly expanded Wollens team.

And from this strong statement, a clean, contemporary, and powerfully positive visual language quickly emerged, based around our colourfully upbeat “spectrum O” device, adding further emphasis to the firm’s 360^o offering.

In terms of imagery, we wanted to the rebranding to convey a sense of a firm deeply rooted in its home territory, yet at the same time ambitious, optimistic and outward-looking. Devon’s stunning juxtapositions of land, sea and sky – particularly at sunrise and sunset – were right there on Wollens’ doorstep, perfectly suited to our needs.

Full spectrum success

The launch of the rebranded firm has, we’re pleased a say, been an unqualified success. Reaction from clients, and prospects, has been universally positive. And just as important, the “new Wollens” has been embraced by everyone who works there, helping to unify the 200-strong team, and to speed the process of integration that always follows a merger.
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Chris Hart
Chief executive
Wollens
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