Clarion Wealth Management
Advertising
Following on from our highly successful rebrand of Clarion Wealth Management, we were invited to create a compelling advertising campaign to showcase Clarion’s distinctive focus on helping clients make the most of their wealth, in the here and now (for themselves and their families), while taking good care of their long-term financial future – and reflect Clarion’s positioning (created by Neon) “true lifelong financial planning for the serious business of life”. Read More…
The critical goal was to appeal to prospective clients on both an emotive level, as well as a rational one, with this demanding target audience, and strongly convey the bespoke, boutique nature of Clarion’s offering.
The new campaign set out to be elegantly different from traditional and stuffy financial services advertising clichés, finding playful ways to put Clarion’s own twist on the conventional language of financial planning, inviting clients, for example, to “Watch your investment grow”, “Plan to have no plan”, “Invest in futures” or to “Invest in yourself” …in order to get the most from “the serious business of life”.
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Kind words…
“Dana and the team at Neon worked tirelessly to create a new brand positioning that we now feel truly reflects the essence of our business Read More…
RON WALKER
Founder
Clarion Wealth Planning
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FINANCIAL SERVICES
Advertising
PROJECT SUMMARY
Advertising
Copywriting
Art Direction
