Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

 

Posted by: Dana Robertson

26th October 2015

Tags: ,

Category: Branding

Happy Hour – Action for Children’s National Children’s Hour campaign by Neon.

With a campaign mark, tagline ‘When the big hand reaches for the little hand’ and all manner of fun materials created by Neon, Action for Children are kicking off this years National Children’s Hour, using the extra hour now that the clocks have gone back, where families can unplug and play – to build dens, read a book or go for a nature walk.

So maybe give it a go, you never know, you might even rediscover the child in you… Click here to visit Action for Children’s website to find out more.

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If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d be absolutely delighted to hear from you.

Please drop an email or connect via LinkedIn with Creative Director Dana Robertson.

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