We launch new brands, products and services.

Helping to capture a moment, turn heads, grab attention, give reason to buy, highlight value or excellence, differentiate and make dynamic. We discover and distil the essence of what needs to be said and then turn our focus to what, specifically, the new brand offers its audience, and how it will fit into their lives. For example…

By Dana Robertson Creative Director and Founder of Neon. Kantar Worldpanel posters and adverts 4 of 4. Kantar Worldpanel’s Entertainment division briefed us to create a promotional campaign that would communicate a complex offer to the film production and film distribution industries. As the platforms used by audiences to access films continue to change and multiply, it’s increasingly important for the industry to keep on top of consumers’ attitudes and behaviour. Worldpanel can track the entire release cycle of every new film, and the platforms it is watched on — from cinema, VoD, or set-top box to Blu-ray and DVD — enabling film producers and distributors to increase their profits through better platform and promotional targeting. Conceived within the existing Worldpanel corporate style, our solution was a print and online ad campaign based on witty juxtapositions of famous film titles with the names of all the latest viewing platforms... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Kantar Worldpanel
Entertainment division
campaign