Nabarro and Neon branding consultants

 

Posted by: Dana Robertson

26th November 2015

Category: Uncategorised

Neon commissioned for 2016 Nabarro graduate recruitment campaign.

Neon commissioned for 2016 Nabarro graduate recruitment campaign.

Long-term client and leading law firm Nabarro LLP have commissioned Neon to produce their 2016 graduate recruitment campaign.

We’re absolutely delighted to be asked back for what will be our fourth campaign for Nabarro – following on from the two most recent award-winning campaigns, “Your future as a lawyer. Leave nothing to chance.” and “Don’t just warm a chair. Find the perfect seat.”

The 2016 campaign will once again encompass print, website, digital and press advertising, supported by a suite of social media assets.

Neon’s creative approach for Nabarro’s graduate recruitment has always focused on giving potential candidates a clear sense of the firm’s culture, opportunities, and personality – balancing clarity, wit and strategic insight to help Nabarro stand out in a competitive legal recruitment market.

Previous campaigns:

“Don’t just warm a chair. Find the perfect seat.” — highlighting Nabarro’s distinctive six-seat training contract, enabling graduates to explore more specialisms and find their ideal fit.

“Your future as a lawyer. Leave nothing to chance.” — featuring the signature dice motif, reflecting the six-seat structure and symbolising the balance between opportunity and foresight in career development.

Both campaigns were conceived, art directed and designed by Dana Robertson, Creative Director and Founder of Neon Brand Consultancy.

By Dana Robertson Creative Director and Founder of Neon. Nabarro graduate recruitment campaign Choose The Perfect Seat. Nabarro approached Neon to create a graduate recruitment idea for their 2010/2011 graduate recruitment drive — intended to reach out to prospective candidates on campus, at Law Fairs, in the Law press and on-line. The new graduate recruitment campaign was based around the fact that Nabarro’s training contract consists of six four month specialism ‘seats’, rather than the traditional four. This enables trainees to gain valuable experience in a wider range of both specialist and core practice areas, so they can identify the specialism that is ‘perfect’ for them — as well as getting to know more people within the firm. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

By Dana Robertson Creative Director and Founder of Neon. Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by the signature dice graphics configured as the number 6 reflect the number of seats on offer. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.

Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.

Telephone
+44 (0)20 3289 1733

Email
[email protected]

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