Neon invited to comment in Design Week – projects that never made it to reality.

Neon in Design Week – The Ones That Got Away

When the Japanese government decided to scrap its design for the 2020 Tokyo Olympic and Paralympic Stadium, Design Week asked six designers to share their own favourite projects that never quite made it to reality.

Thankfully, we’ve had very few that have ‘got away’ — but here’s our snippet, featured in the piece:

“A project that never came to reality for me was a third year college project for Crufts that I love to this day, but still can’t seem to make happen. Another was for a Tate Modern sponsor event, where we were going to create a giant Etch a Sketch type thing to create abstract paintings on the floor by using the Turbine Hall’s giant ceiling crane hooked up to a laptop, with a paintbrush on the end of the winch cable. It died due to the last minute intransigence of health and safety – sigh…”

Dana Robertson
Creative Director
Neon

To view the full article and all response on-line click here, but you will need to register with Design Week.