Our new client had worked widely in the travel and tours sector, and was certain there was an opportunity to launch a more bespoke premium offering Bespoke Britain; a one-stop-shop for beautifully put-together, meticulously planned tour packages and unique experiences, around the UK but mostly in London. (A London Cheese Tour? Yes, please!)

From a design point of view, it was all about communicating upmarket excellence, combined with user-friendly simplicity – starting with a brand mark in the form of an elegant monogram, which lends an effortlessly prestige feel to all communications.

Turning our creative attention to the website, the priority was to make it as clear and engaging as possible; a big step up from other tour companies, in terms of both aesthetics and user-experience – with ease of navigation and booking key to turning interest into revenue for this fledgeling business.
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Jack Lennard
Founding Partner
Bespoke Britain
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