Clarion Wealth Management
Advertising

Following Neon Brand Consultancy’s successful rebrand of Clarion Wealth Management, we were invited to create a distinctive advertising campaign that would express Clarion’s philosophy of helping clients enjoy their wealth today while protecting it for tomorrow — “true lifelong financial planning for the serious business of life.”

The campaign needed to engage discerning audiences both emotionally and rationally, while reflecting Clarion’s bespoke, boutique approach. Our creative solution brought wit and warmth to a traditionally conservative sector — reimagining familiar financial phrases with fresh meaning: “Watch your investment grow,” “Plan to have no plan,” “Invest in futures,” and “Invest in yourself.”

The result was an elegantly understated yet impactful campaign that captures the humanity, intelligence and individuality at the heart of Clarion’s offer — and continues to attract new clients and talent alike.

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Kind words…

“Dana and the team at Neon worked tirelessly to create a new brand positioning that we now feel truly reflects the essence of our business Read More…