Engage for Change
Brand expression

An engaging personality.


Neon helped Engage for Change, a management consultancy specialising in leadership and employee engagement, to transform their brand from a logo into a living, engaging identity.

Through senior-level client interviews and strategic messaging workshops, Neon distilled their proposition into a sharp new strapline — “Strategy through people.” This clarified their focus on aligning business outcomes with human performance.

Visually, Neon developed a witty and characterful illustration style, replacing clichéd corporate imagery with warm, intelligent graphics that brought management challenges to life. Applied across digital, print, and presentations, the new brand expression helped Engage for Change communicate their expertise with clarity, charm, and a distinct personality — delivering a more engaging Engage for Change.

Kind words…

“Neon Creative worked with Engage for Change, a strategy consulting firm specialising in leadership and employee engagement, to create a more compelling Engage for Change brand expression.

Our new world of engaging little fellows actively helps us express our thinking with disarming charm through intelligent observation. This was then incorporated into our new sharper credentials presentation, and featured in the design and creation of other thought leadership collateral materials. In the process Dana not only provided great creative insight but also added real business value by challenging us to find better and more interesting ways of expressing our vision and purpose in words and visuals.

He encouraged us to distil our offering to get to the heart of what needed to be communicated quickly, but in way that demonstrated us living our brand — bringing charm, wit and above all engagement to serious business issues concerned with driving business performance. In a world of increasing media noise, ‘cut through’ communications are essential and Dana has been very successful in creating such materials for Engage for Change. Dana also demonstrated great listening skills but with the strength of character (and humour) to achieve consensus from a client with vast array of different views and opinions, providing clarity, direction and above all timeliness so that the work was completed to meet strict deadlines and budget. He has been an absolute pleasure to work with, highly professional and responsive and has become not just a trusted partner but someone whom we see as an integral part of our team.”

ANNIE COLEMAN
Partner
Engage for Change

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

PROFESSIONAL SERVICES
Branding

PROJECT SUMMARY
New visual language
Corporate brochure
Research findings documents
PowerPoint credentials
Christmas animation
Illustration bank
Website

Engage for Change sample animated presentation illustrations.

Engage for Change party invite.

Engage for Change Christmas eCard.

Engage for Change literature system.

By Dana Robertson Creative Director and Founder of Neon. Engage for Change literature. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change website.

By Dana Robertson Creative Director and Founder of Neon. Engage for Change website. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change advertising.

By Dana Robertson Creative Director and Founder of Neon. Engage for Change advertising. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change PowerPoint templates.

By Dana Robertson Creative Director and Founder of Neon. Engage for Change Powerpoint. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change sample gallery of illustration from library.

By Dana Robertson Creative Director and Founder of Neon. Engage for Change examples from illustration library. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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