An all-new site, from top to bottom…

And this wasn’t just a “make it look nice” job. The firm wanted Neon to redo their very extensive site from top to bottom, taking care of all aspects of planning, design and build – and making sure the new site would be easily updateable.

…planned, designed and built by Neon

In terms of user-experience, we introduced new clarity and coherence. To make the site even more pleasurable to browse, every word of copy was rewritten in our new style. We sharpened up the site SEO content, to ensure maximum online visibility. And the carefully considered visual language we had developed for the brand carried over smoothly and seamlessly into a digital environment. Oh yes, we even took all the portrait shots for the “meet our people” section.

A site that takes dynamism digital

Overall, we think the new site has moved on a million miles from the traditional dry and dusty world of accountancy, enabling HW Fisher to create a much more positive first impression as a provider of high-value talent and expertise, and a trusted adviser.
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Nicola Purdue
Head of Marketing
HW Fisher
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