Moody's ESG Solutions
Moody’s ESG Solutions ‘Comprehensive’ campaign
Having developed a powerfully distinctive positioning for our long-time client Moody’s new expanded ESG offering, we embarked on the creative execution phase of this process with the clearest possible sense of what our work needed to achieve. Read More…
A compelling list of reasons
Naturally, then, we focused on what sets Moody’s apart: the comprehensive strength-in-depth of ESG solutions they offer. Our initial campaign picks off a long list of attributes – from 360-degree vision to traceable transparency – that ensure the data and insight the provide can empower better sustainable decision-making. And each of these compelling reasons for choosing Moody’s is supported, and vibrantly brought to life, by our use of insightful visual metaphors and fascinating facts, drawn from the natural world.
Watch this space…
Moody’s engagement in the sustainability arena is a long-term commitment, and its ESG offering will need to be adaptable over time.
The same applies, of course, to our client’s communications. It’s still early days, but we’re confident that the strategic platform we have built, and the visual identity system we have started to develop, will enable the company to go from strength to strength as a globally respected champion of change.
“Dana expertly distilled a complex brief into a clever, multi-dimensional campaign that really stands out, perfectly showcasing the comprehensive nature of our capabilities.”Read More…
VP, Marketing & Engagement, Moody’s ESG Solutions
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Financial Services Forum,
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