The Goldsmiths' Company
New Designers exhibition stand

Helping young talent get noticed.

For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents.

With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit.

We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images.

Kind words…

“The Goldsmiths’Company New designers exhibition stand is a really great given the short turn around time!

A creative and elegant solution, both classical and modern all at the same time – bang on brief, bang on time. A big thank you”

PAUL DYSON
Director Promotions
The Goldsmiths’ Company

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CHARITY / TRADE BODY
Exhibition

PRJECT SUMMARY
Stand design
Art direction
Literature

The Goldsmiths' Company New Designers exhibition stand.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers exhibition showcasing the latest up and coming gold and silversmiths / designer makers to the UK and international markets – reflecting their new positioning Touchstone. A positioining inspired by the touchstone (an essential tool of the trade for testing alloys) held by the demi-maiden in the Coat of Arms. Part of the new brand identity for The Goldsmiths' Company. The Goldsmiths' Company a Touchstone for the industry. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company New Designers exhibition stand detail.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers exhibition detail. Helping young talent get noticed. For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents. With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit. We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company New Designers exhibition stand close up detail.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers individual detail. Helping young talent get noticed. For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents. With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit. We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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