The Morning Hormones
Identity & posters

Creating two new superstar DJs, here we go…

Leeds-based DJ duo and event organisers Morning Hormones wanted to stand out in a club scene overflowing with glossy, overproduced graphics. Neon Brand Consultancy delivered a bold, tongue-in-cheek brand identity and poster campaign that perfectly captured their irreverent, underground energy.

Fronted by two quirky illustrated characters — brought to life by artist Nick Deakin — the campaign became instantly iconic, helping Morning Hormones gain recognition from record labels, promoters and clubgoers alike.

The result was a visual identity that didn’t just promote the DJs — it became the show. The characters evolved into cult icons of the Leeds music scene, proving that originality, humour and a touch of attitude can turn a local act into a standout creative brand.

Kind words…

“We’re totally stoked about the whole thing, it got us recognised, our posters are not just pinched but in demand.

The Morning Hormones identity & posters are awesome work, we love the little dudes! Big love and respect from the Hormones.”

DAVID KELLY
The good looking half of
Morning Hormones

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

MUSIC
Identity

PROJECT SUMMARY
Character design
Logotype
Sleeve art
Promotional posters
Digital

The Morning Hormones identity and characters.

By Dana Robertson Creative Director and Founder of Neon. The Morning Hormones identity. Leeds based DJ pairing and event organisers Morning Hormones wanted to bring something different to a music scene full of the Ministry of Sound style overly slick graphics. They required something that represented their more irreverent style and personality. The Morning Hormones identity & posters were the fronted by two new characters illustrated Nick Deakin. Their alter egos soon became much loved and sought after, helping bring the Morning Hormones to the attention of both record labels and promoters. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Morning Hormones.

By Dana Robertson Creative Director and Founder of Neon. The Morning Hormones identity. Leeds based DJ pairing and event organisers Morning Hormones wanted to bring something different to a music scene full of the Ministry of Sound style overly slick graphics. They required something that represented their more irreverent style and personality. The Morning Hormones identity & posters were the fronted by two new characters illustrated Nick Deakin. Their alter egos soon became much loved and sought after, helping bring the Morning Hormones to the attention of both record labels and promoters. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Morning Hormones posters.

The Morning Hormones T-shirt.

By Dana Robertson Creative Director and Founder of Neon. The Morning Hormones T-Shirt. Leeds based DJ pairing and event organisers Morning Hormones wanted to bring something different to a music scene full of the Ministry of Sound style overly slick graphics. They required something that represented their more irreverent style and personality. The Morning Hormones identity & posters were the fronted by two new characters illustrated Nick Deakin. Their alter egos soon became much loved and sought after, helping bring the Morning Hormones to the attention of both record labels and promoters. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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