‘Silver Speaks’ international exhibition and symposium of contemporary silver, from the Contemporary British Silversmiths, branded by Neon.

‘Silver Speaks’ international exhibition and symposium of contemporary silver, from the Contemporary British Silversmiths — branded by Neon.

Neon has created the branding for the forthcoming international exhibition and symposium of contemporary silver, ‘Silver Speaks’, commissioned by Contemporary British Silversmiths.

Taking place throughout 2016, Silver Speaks comprises a year-long series of events and exhibitions celebrating creativity and craftsmanship in contemporary silver. The programme’s main showcases will be hosted at the V&A and The Goldsmiths’ Centre, alongside satellite events during London Craft Week, London Fashion Week, and at other exclusive venues across London.

The initiative is directed by Karin Paynter, trade, craft and strategic consultant to Contemporary British Silversmiths (and expert silver adviser to London Craft Week), and curated by Corinne Julius, acclaimed design critic, journalist and curator.

Neon has previously collaborated with Karin during her tenure at The Goldsmiths’ Company, where she was part of the senior management team responsible for delivering the £18M Goldsmiths’ Centre — also branded by Neon.

The title Silver Speaks inspired a visual identity that captures the idea of conversation and craftsmanship. The monogram ‘S’ integrates two subtle speech marks within its form — rendered in contrasting dark and light silver tones to highlight the play of reflection and material. Paired with a contemporary sans serif logotype, the identity embodies elegance, clarity and sophistication.

The speech mark motif extends into a dynamic visual language, combining with expressive words such as Create, Make, Fashion and Craft across posters, digital applications and exhibition materials.

The result is a clean, quietly clever and flexible brand mark, designed to adapt beautifully across mediums — from posters and catalogues to digital platforms and social media.

The current dates and venues for exhibitions:

8 March 2016 – 31 January 2017
Silver Speaks at the V&A
‘Create’ – Silver in Contemporary Life, Exhibition

4 -7 May 2016
Silver Speaks at London Craft Week

‘Make’ – public silversmithing workshop at the V&A [4 May]
‘Hold’ – handling session at The Goldsmiths’ Company [date tbc]

1 June – 11 August 2016
‘Form’ – Silver Speaks at The Goldsmiths’ Centre, Clerkenwell

10 June 2016
‘Silver Speaks’ – symposium at The Goldsmiths’ Centre (trade only)

11 June 2016
‘Silver Speaks’ – public symposium at the V&A on Silver in Contemporary Life

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If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d be absolutely delighted to hear from you.

Please drop an email or connect via LinkedIn with Creative Director Dana Robertson.