What do we do?

We take wonderful shared creative journeys with our clients and their brands.

We think big with award winning creativity.

But we also know the value of sweating and crafting every little detail.

We define emotive, distinctive and memorable messages that cut through.

We create vibrant visual difference, bringing brands and campaigns to life.

At the same time, we never miss a chance to ensure that everyone enjoys the ride.

Life’s too short not to…

Over the years, we’ve developed brand ideas with relevance and cut-through for clients of all kinds and sizes. And just occasionally, we’ve been asked how we would define the essence of our own brand. Our answer?

Restless Creativity

Across the vast variety of brand-related work we do – strategy, positioning, identity, campaigns, for all kinds of clients – those two words distil our distinctive approach to how we do it.

Leaving no stone unturned in search of a better result. Never failing to bring the same combination of passion, energy and rigour to every project, big or small. Exploring every possible avenue, to discover what is uniquely true about the brand in question. Sweating over every single executional detail.

And always asking, what next?

Because Neon’s Restless Creativity isn’t just about seeking out what works best for your brand in the here and now. We’re equally tireless in our efforts to help you be as well prepared as possible for whatever challenges or opportunities lie ahead.

We’ve worked across a multitude of sectors, with in-depth experience in the ones below. But we’re always excited to take on a creative challenge in a field that’s new to us and help clients shake things up.

What services do we offer?

Brand Strategy
From creating the big brand positioning idea, to naming, values and tone of voice projects through to resolving brand architecture issues for large scale branding programmes.

Brand architecture >

Audits

TOV & messaging

Advertising and Campaigns
From international law firms to children’s charities, a selection of campaigns with cut-through.

Design and Art Direction
We combine craft, emotion, award-winning design experience, intelligence, art, wit and rigour to design all kinds of brand communications (in both print and digital environments) that surprise, delight, inform, challenge, provoke, and help build lasting relationships.

Digital design

Websites >

– Digital templates

– Social media assets

Print & packaging:

Literature / literature systems >

Packaging >

Books & brochures >

– Event collateral

– Restaurant collateral

– Posters

Brand Guardianship
We have formed a good few long term relationships with many of our clients and they have entrusted us (especially after a brand launch) with not only producing great on brand work but also helping guide other partners and internal teams to ensure consistent messaging and visual application of their brands.

Brand guardianship >

Visual toolkits / guidelines >

Brand asset digital portals

Tone of voice guides

Brand reviews

Brand Masterclasses

Creativity Masterclasses

Agency briefings

Production overview

Leading rosters / brand reviews