Neon create brand mark and visual style for Action for Children’s “Community Swop ‘N’ Shop” initiative.

A tiny but fun job for Action for Children by Neon, following on from our recent larger projects “I’m an Activist for Action for Children” and “Action for Children’s National Children’s Hour”.

The new design uses a bespoke typeface sculpted from real clothes, bringing playful energy and visual impact to the campaign. The result is a bold, dynamic look that captures the spirit of community, creativity, and charitable giving — all while supporting local children’s projects.

Neon also created a media kit including posters, bags, and banners, enabling local Action for Children teams to customise their own designs for community events across the UK.

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If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d be absolutely delighted to hear from you.

Please drop an email or connect via LinkedIn with Creative Director Dana Robertson.