Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag detail designed by Dana Robertson


Neon create brand mark and visual style for Action for Children’s “Community Swop ‘N’ Shop” initiative.

A tiny but fun job for Action for Children by Neon, following on from our recent larger projects “I’m an Activist for Action for Children” and “Action for Children’s National Children’s Hour”.

Neon were commissioned to create the visual style for Action for Children’s “Community Swop ‘N’ Shop” initiative. The new visual style uses a typeface created out of sculpted clothes, to help create a fun, bold and dynamic messaging system to help highlight the nature of the project – which is to bring families together at local apparel “Swop ‘N’ Shop” events, with all profits going to help local children’s project run by Action for Children. The image typeface and media kit of parts for posters, bags and banners is being rolled out to all Action for Children’s local teams, with bespoke local designs being encouraged – and we will share these with you soon.

If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.

Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.

+44 (0)20 3289 1733

[email protected]