Branding by Neon - Special Sauce logo designed by Dana Robertson


Neon create new brand identity for creativity training consultants Special Sauce.

Neon are delighted to announce the launch of the new brand identity for creativity training consultants Special Sauce who’s website went live at the end of July.

Founded by Matt Bolton-Alarcon, Special Sauce’s goal is unbottling individuals full creative potential as well as training companies on creativity – from small companies through to large corporate companies such as Google.

The new identity reflects the energy and individual style of Special Sauce’s offering – as well as a cheeky play on the name, staying away from the usual stuffy corporate look and feel which is ironically so prevalent within the creativity corporate training sector.

It also reflects the vibrant and engaging hand drawn nature of all of Special Sauce’s workshop materials, helping get over bigs ideas in the most simplest and immediate of ways.

If you’d like to know more about any of these projects or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.

Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.

+44 (0)20 3289 1733

[email protected]