Tag Archive: Branding
The value of being restless.
There’s a certain expectation that comes with this job. To think deeply. To guide or create serious brands and meaningful campaigns. To apply insight, craft and experience in a way that delivers something commercially effective and memorable. That’s the baseline. That’s what we’re commissioned to do – and we’re fine with that. But behind all […]
The gift of being present.
Being present. It sounds obvious, doesn’t it? But in a fast-moving, increasingly automated world, with constant time pressures bearing down on all of us, it’s something we have to actively work at. And in creative work, it matters more than ever. Because being present isn’t just about care. It’s about making sure the right problem […]
Uncomfortable. Truths.
Really good work rarely comes from a place of comfort. In the creative world, we often talk about alignment. Getting everyone on the same page, smoothing edges, removing friction. It sounds like progress. But the best results rarely come from harmony alone. They come from tension. The good kind. Built on honesty, respect and the […]
What kind of creative are you? Apparently… The Guide.
Most creatives have taken one of these tests at some point. What kind of thinker are you. What type of mind. What box you sit in. Usually, you take the result with a pinch of salt. But occasionally, something comes back that feels… uncomfortably accurate. I tried Adobe’s “What kind of creative are you?” test […]
The value of a great brief?
It’s hard to exaggerate the importance of a good creative brief. Quite simply, it’s what inspires and enables creative people to produce their best work, and deliver the best results. A good brief helps shape everything that follows. The initial thinking. The overall direction. Even fine details of execution. Good briefs can often be a […]
Time. And time again.
The value of time. In the creative world everything seems to be getting faster. Faster tools. Faster expectations. Faster decisions. And we are all good with that. That acceleration is good for business. But one thing has not changed. Great ideas, conceiving them, nurturing them and developing them, still take time. When discussing new projects […]
The value of joy. Or perhaps J.O.Y.?
Joy. It rarely appears in a branding brief. But it plays a part in almost all the most successful projects. True, on the surface branding and campaign conversations tend to focus on serious things: data, strategy, performance and objectives. But bubbling away just below that, if you’re lucky, there can be something less formal, less […]
The curious value of curiosity. The value of “Ooh… look over there…”
Why human curiosity counts for more than ever, creatively and strategically. Creativity and curiosity have always gone hand in hand. In our branding and design work at Neon, curiosity takes different forms. Sometimes it can be structured and methodical, the leave-no-stone-unturned research that helps us gain an in-depth understanding of organisations, audiences and markets. At […]
Variety in creative work isn’t just interesting. It adds real value.
The value of variety. One of the pleasures of working in branding and design is the wide range of challenges that come across our desk. Over time, that variety proves valuable not just for us, but for the brands we work with too. It does more than keep things interesting. It becomes a genuine creative […]
Friend of Neon Michael Trew creates latest Time Out magazine cover.
Neon were happy to spot the work of good friend Micheal Trew of Papershake featuring on the cover of Time Out magazine. Michael has been involved a good few Neon projects with his paper engineering prowess, most notably for our work for the law firm Nabarro. – If you have an upcoming branding/advertising project you’d like […]
Neon commissioned by Moody’s to create an explainer animation for Moody’s CreditView.
Neon are excited to have been commissioned by Moody’s for a further animation project for their CreditView offering that was branded earlier this year by Neon (case study coming soon!), which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about any of […]
Neon create new brand identity for Wollens Solicitors.
Neon have created the new brand positioning and brand identity for Wollens Solicitors. After period of acquisition Wollen Michelmore decided to consolidate under the new name Wollens – creating the largest law firm in the South West. Neon worked in partnership with strategic consultants Quite Early One Morning to develop the positioning ‘Full Spectrum Law’ and […]
Neon create name and identity for new start up film company Sawhorse Films.
As is the trend with Cinema there’s always the sequel… Following on from our work for event company The Castle Cinema, Neon were commissioned to create a name and an identity for a new start up film company – and again as per the film industry norm here’s a little pre-release trailer… Out of a variety […]
Neon commissioned by UK Sport.
Neon are delighted to have been commissioned by UK Sport for a further project for their Performance Pathway Team offering that was also branded by Neon. Neon has also worked on numerous other projects for UK Sport, including a project for Lizzy Yarnold and the annual UK Sport study of ‘Great British Medallists’ report. – If you […]
Neon commissioned by Moody’s.
Neon are delighted to have been commissioned by Moody’s for a further project for their CreditView offering — a platform originally branded earlier this year by Neon (case study coming soon!). This latest commission follows on from Neon’s successful brand and campaign work for CMS law firm, with Moody’s once again recognising Neon’s ability to […]
Neon commissioned by CMS.
Neon are delighted to have been commissioned by CMS for brand project to help make CMS support for Women in Business to be an even stronger part of their DNA. This project follows on from our work for the law firm CMS earlier this year. – If you have an upcoming branding/advertising project you’d like […]
Neon commissioned by Kantar.
Neon are delighted to have been commissioned by Kantar, for a branding project for a new offering from Kantar TNS, which has come via a recommendation from our work for The Futures Company (now Kantar Futures) and also our branding work for the law firm CMS earlier this year. – If you have an upcoming […]
Neon commissioned by Moody’s.
Neon are delighted to have been commissioned by Moody’s for a second advertising project to appear in the Financial Times (FT). This latest commission follows on from Neon’s previous brand and campaign work for CMS, reinforcing our growing reputation for delivering bold, intelligent creative across the financial and professional services sectors. – If you have […]
Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.
Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]
Neon commissioned by Moody’s
We’re delighted to share that Neon has been commissioned by Moody’s for a new brand advertising project, following a recommendation from our earlier branding and campaign work for international law firm CMS. Another exciting opportunity to bring creativity, clarity and standout to the world of finance and professional services — watch this space. – If […]