Naming and branding by Neon Sawhorse Films logo designed by Dana Robertson


Neon create name and identity for new start up film company Sawhorse Films.

As is the trend with Cinema there’s always the sequel… Following on from our work for event company The Castle Cinema, Neon were commissioned to create a name and an identity for a new start up film company – and again as per the film industry norm here’s a little pre-release trailer…

Out of a variety of names presented Sawhorse Films was selected, reflecting not only the ambition of the new film house, ‘films with cut through’ but also an observation on the classic film directors chair legs.

We then created a simple, witty and contemporary brand ident for their new company – a simple cut through the word Sawhorse alluding to the purpose of the humble sawhorse and a classic film clapper board

The new company and website are all soon to launch so watch this space…

If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.

Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.

+44 (0)20 3289 1733

[email protected]