UK Sport Future-Proof Performance Initiative logo on blue eye background designed by Dana Robertson


Neon names and creates branding for UK Sport succession initiative.

Neon have named and created the branding for UK Sports succession planning initiative, for the management and support teams and developing Team GBs high performance sports and Olympic track individuals and teams – to enable a seamless transition, progression and development of these teams to ensure the continued high performance and medal winning capabilities and results of the UK’s competing sports.

The initiative was named the ‘Future-proofing Performance’ initiative, which had the accompanying strapline ‘Always with one eye on the future’ – to reinforce the message of the continued and restless pursuit for results and ensure continuity and effective talent development and succession planning.

UK-Sport-Future-Proof-Performance-Logo-by Neon brand consultancy.

Neon has also worked on numerous other projects for UK Sport, including a project for Lizzy Yarnold, the branding of UK Sport’s Performance Pathway Team and the annual UK Sport study of ‘Great British Medallists’ report.

If you’d like to know more about any of these projects or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.

Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.

+44 (0)20 3289 1733

[email protected]