Naming, brand positioning & identity
A vibrant and unified community.
Neon were commissioned to help name, position and create a brand identity for an important new development in Bulgaria’s coastal city of Varna. Read More…
Brand idea: Bringing a splash of colour to Varna.
Inspired by the word Vazrazhdane — the name of the district where the development is situated, which means ‘renaissance’ — the brand idea is Revival. This reflects the rebirth of Bulgaria as well as the experience of living and working at 1Varna: the focus on individual needs; the restoration of physical and mental well-being; and an environment that is easy, liberating, restorative and inspiring.
“Neon delivered a real splash of colour into a very grey marketplace. Neon helped us name, position and bring to life our unique vision for reinventing life in Varna. Read More…
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