Amanda Patton
Brand identity

Naturally the right idea.

Award-winning garden designer Amanda Patton — holder of multiple RHS and Chelsea Flower Show Gold Medals and a regular BBC radio broadcaster — approached Neon Brand Consultancy to create a new brand identity that would reflect her distinctive design philosophy.

For Amanda, great design is not just about proportion and form, but also about communication — clarity, craftsmanship and emotional connection. Our task was to capture that thinking in an identity that was elegant, confident and full of natural intelligence.

The resulting brand mark and visual system balance simplicity with sophistication, conveying both artistic flair and grounded craftsmanship. Every detail, from the refined typography to the tactile materials, reinforces her belief in beauty with purpose.

A highlight of the project was Amanda’s unique business card-as-plant-label — a witty and memorable touch that embodies her creative ethos while rooting the brand in her subject matter.

The outcome is a timeless, understated identity that communicates exactly what Amanda stands for: design that grows naturally from insight, experience and respect for the living world.

Kind words…

“Neon was able to understand the essence of my business and has brought that out perfectly in the identity they created for me, which I’m absolutely thrilled with! It says everything a potential client needs to know about what I do, from the artistic flair to the ground itself.

Creating my business card in the form of a plant label reinforces this still further; what’s more it’s fun and it’s different and it’s the envy of every garden designer I’ve given it to — who wish they’d thought of it first! More importantly, the quality of the design and the execution sends the right message to my potential clients that they will receive a garden constructed with craftsmanship and attention to detail, and that they are right to put their trust (and their money) with me.”

AMANDA PATTON MSGD
Chelsea Flower Show Award Winning
Garden Designer and BBC Broadcaster

To find out more: [email protected] or call +44 (0)7966 275 884 Share this: Email, LinkedIn, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

HORTICULTURE
Branding

Published in book LOGO
by Michael Evamy

PROJECT SUMMARY
Brand identity
Stationery
Digital templates
Self promotion items

Amanda Patton brand mark.

Amanda Patton brand mark.

By Dana Robertson Creative Director and Founder of Neon. Amanda Patton Brand mark and reportage image. Amanda Patton garden designs have been recognized through many awards (Chelsea Flower Show Gold, RHS Gold) and she is a regular guest broadcaster on BBC radio. Amanda approached Neon (on recommendation) to create a new brand identity for her publications, stationery and portfolio — after realising that she needed a brand identity that reflected some of the themes and values she held as a designer of gardens. Amanda believed that “good design is not just about getting the proportions right, it’s also about getting the communication right, with a common theme of quality and craftsmanship. It’s about being simple, to the point and memorable.” Amanda’s philosophy became our creative brief. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Amanda Patton stationery.

By Dana Robertson Creative Director and Founder of Neon. Amanda Patton stationery. Amanda Patton garden designs have been recognized through many awards (Chelsea Flower Show Gold, RHS Gold) and she is a regular guest broadcaster on BBC radio. Amanda approached Neon (on recommendation) to create a new brand identity for her publications, stationery and portfolio — after realising that she needed a brand identity that reflected some of the themes and values she held as a designer of gardens. Amanda believed that “good design is not just about getting the proportions right, it’s also about getting the communication right, with a common theme of quality and craftsmanship. It’s about being simple, to the point and memorable.” Amanda’s philosophy became our creative brief. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Amanda Patton brand mark animation.

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