Needless to say, we didn’t hold back on the luxury cues in our design, which featured a beautifully redrawn version of the illustration from the Pétrus label, with ultra-sophisticated black on black foil-blocking, and pillow embossing – with just 500 copies printed on paper of no-expense-spared quality.

The end-result was elegant, sophisticated and totally super premium in feel, if we say so ourselves. But luckily, we don’t need to, as our little booklet was met by a chorus of positive feedback from those lucky enough to receive it. And by the way, if you’re thinking you might like to invest in a case or two of 2012 Pétrus for your own cellar, forget it. With a little help from us, the vintage sold out in next to no time.
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“Huzzah! I thought it was the coolest and most professionally designed wine offer in world history. I may be a total nerd but I’m keeping mine as a souvenir.”

OLLY SMITH
Award-winning wine expert,
TV personality, author and columnist

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