Kantar Worldpanel
Entertainment division
campaign

What platform for Platform 9¾?

Neon Brand Consultancy created a witty and intelligent promotional campaign for Kantar Worldpanel’s Entertainment Division, helping communicate their complex data and analytics offering to the global film production and distribution industries.

As audience viewing habits evolve across cinema, VoD, streaming and physical media, the campaign needed to show how Worldpanel tracks every stage of the film lifecycle — from release to repeat viewing — to help clients maximise reach and profitability.

Within the Worldpanel brand system, Neon devised a print and digital campaign pairing iconic movie references with emerging viewing platforms, resulting in a smart, memorable and award-worthy creative idea that perfectly captured the essence of Kantar Worldpanel’s insight-driven offer.

Kind words…

“Thanks again for these great and really well observed ideas for our new campaign.

In fact, such great ideas that we would like to use them in our pitches and presentations to clients — because for the first time Kantar Worldpanel’s Entertainment division have an idea that clearly introduces the essence of what we do and offer!”

SUZANNAH ROWLAND
Media and Communications Manager
Kantar Worldpanel, Entertainment

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

PROFESSIONAL SERVICES
Campaign

PROJECT SUMMARY
Campaign idea
Print executions
On-line executions

Kantar Worldpanel’s Entertainment division campaign posters/adverts.

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