Brand visual style refresh
They say the solution to any creative brief is right there on the page in front of you. Read More…
And suddenly, that notion of the single page became our inspiration. How could we use it, we wondered, to create a simple, infinitely flexible and unique visual theme that would work within the brand’s black and white style? And as soon as we started folding that piece of paper we knew we were on the right page… Iconic paper models became the cornerstone of the Nabarro brand visual style refresh. And we didn’t just create a few of them, we came up with a veritable plethora – an entire (and on-going) image library of simple, clear and engaging visual metaphors representing different aspects of the firm’s services, expertise and sector focus which would be equally as memorable on-line as they were in print.
Of course, that wasn’t the end of the story. To create a whole new visual style for the firm, we also developed a number of other elements, including stylish cut-out imagery, infographics and refreshed typography – and put it all together in a user-friendly new set of guidelines.
It was also rolled out through a printed literature scheme, the firms new offices and digital materials including the firms .com website.
It’s still early days for the new branding, but so far the feedback has been amazing…
“Dana from Neon lives and breathes our brand. Read More…
Head of Communications
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