Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

Recruiting the best for the hot seat.

Nabarro approached Neon to create a graduate recruitment idea for their 2010/2011 graduate recruitment drive — intended to reach out to prospective candidates on campus, at Law Fairs, in the Law press and on-line.

The idea was borne out of in-depth interviews with Law graduates, which revealed what would make Nabarro’s pitch the most unique and compelling to graduates. The new graduate recruitment campaign was based around the fact that Nabarro’s training contract consists of six four month specialism ‘seats’, rather than the traditional four. This enables trainees to gain valuable experience in a wider range of both specialist and core practice areas, so they can identify the specialism that is ‘perfect’ for them — as well as getting to know more people within the firm.

Kind words…

“Neon delivered a highly creative and intelligent graduate recruitment campaign that was bold, innovative and elegantly executed at every touch point.

Their in-depth research into our target audience, along with their understanding of the Nabarro brand, meant that the concept sent out just the right message. This resulted in real differentiation from our competitors and fantastic feedback from the students on campus.”

JANE DREW
Trainee Resources Manager
Nabarro LLP

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

LAW
Campaign
DESIGN WEEK AWARDS
Brand Campaign, Finalist, 2012
TARGET AWARDS
Best student marketing campaign, Winner, 2010

PROJECT SUMMARY
Campaign concept
Art direction
Copywriting
Recruitment brochure
Exhibition stand
Campus poster campaign
‘Top tips’ postcards
Web site animations


Nabarro graduate recruitment campaign signature graphic.

By Dana Robertson Creative Director and Founder of Neon. Nabarro graduate recruitment campaign Choose The Perfect Seat. Nabarro approached Neon to create a graduate recruitment idea for their 2010/2011 graduate recruitment drive — intended to reach out to prospective candidates on campus, at Law Fairs, in the Law press and on-line. The new graduate recruitment campaign was based around the fact that Nabarro’s training contract consists of six four month specialism ‘seats’, rather than the traditional four. This enables trainees to gain valuable experience in a wider range of both specialist and core practice areas, so they can identify the specialism that is ‘perfect’ for them — as well as getting to know more people within the firm. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro graduate recruitment campaign 'Nabarro's pitch' website animations.

Nabarro graduate recruitment brochure.

Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure designed by Dana Robertson
Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure - Are you sitting Comfortably designed by Dana Robertson
Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure - Six Seats designed by Dana Robertson
Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure, case study designed by Dana Robertson
Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure - Summer-Scheme designed by Dana Robertson
Branding and advertising by Neon Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - brochure - building your career designed by Dana Robertson

Nabarro graduate website.

Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - website animations designed by Dana Robertson

Nabarro graduate recruitment 'Nabarro's pitch' campus posters.

Nabarro graduate recruitment Law Fair stand.

Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - Law Fair Stand designed by Dana Robertson

Nabarro graduate recruitment Law Fair postcard give aways.

Branding and advertising by Neon - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - promotional postcards designed by Dana Robertson

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