Delivering everyday happiness
A brand mark animation for Neon’s project for Rinkit.
When Rinkit started back in 2008, it was, literally, two blokes in a bedroom, selling glassware and crockery on Amazon. But by the time Neon appeared on the scene, they’d built their business into a highly successful online home and garden store, offering everything from wine-racks to wall-clocks, photo frames to furniture, soap dishes to sun-loungers…
Great products at great prices were, of course, the key to their success. However, their site had a low-budget feel that didn’t do justice to the quality of Rinkit’s all-round contemporary product and service offering — and once we chatted with them about refining their brand and brand identity we saw Rinkit as a business driven by a powerful desire to make it easy for their customers to buy really nice things for their homes and gardens, which we boiled down to putting the fun into functional.
We hope you enjoyed these animations, click here to see the full extent of the project.
“Rinkit began working with Dana and Neon in early 2020 to explore a company wide re-brand. Rinkit was now 10 years old and despite having multiple websites, house brands and several thousand products it had never been through any form of professional branding and as a company we knew this needed to change. Read More… Rob Lowe
Positioning & strapline development}
Brand and sub brands identitys
Power Point templates