Thames & Hudson
60th Anniversary

Sixty years of making a splash.

Leading art book publishers Thames & Hudson asked us to help promote their 60th Anniversary celebrations and accompanying activities throughout the year.

Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. And the title of our initial book of marketing ideas for the year, ‘Sixty years of making a splash’, was adopted by Thames & Hudson as the 60th Anniversary year strapline.

Our involvement in the Thames & Hudson ‘Sixty years of making a splash’ project included a wide spectrum of other communications, from a range of limited edition reprints, to literature and in-store branding. Flatteringly, we were invited to take an overall creative directorship role, working with Thames & Hudson’s internal marketing and design teams, during the anniversary period.

Kind words…

“And what a splash it was!

Neon has a wonderful ability, brilliantly intuitive and supremely analytical at the same time, to seek out and find the heart of an institution — and then to express its essence with a visual acuity that not only hits the mark for its aficionados, but also finds it many new fans. Bravo!”

THOMAS NEURATH
Chairman
Thames & Hudson

JAMIE CAMPLIN
Managing Director
Thames & Hudson

CONSTANCE KAINE
Creative Director
Thames & Hudson

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

PUBLISHING
Campaign

DESIGN WEEK
BENCHMARKS AWARDS
– Shortlisted 2009
One-off campaigns to
enhance/extend the brand

GRAPHIS INTERNATIONAL
DESIGN AWARDS
– Gold 2012
Brand marks category

A SMILE IN THE MIND
Featured in book 2016

PROJECT SUMMARY
Anniversary strapline
Anniversary signature mark
Anniversary digital animations
Art direction
Marketing communications
Limited edition book covers
60th Anniversary guidelines
Promotional literature
Promotional posters
Promotional window displays
Promotional items
Website

Thames & Hudson 60th anniversary mark animation.

Thames & Hudson 60th anniversary mark / colophon.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th anniversary colophon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary full brand mark.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary brand mark. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary reception wall graphics.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary reception graphic. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary give away 'T&H' promotional shopping bags.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary give-away promotional shopping bags. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary bookshop staff promotional 'T&H' T-Shirts.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary bookshop staff T-Shirts. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary postcard tin of 60 classic T&H book covers.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary postcard tin of 60 classic T&H book covers. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

T&H 60th Anniversary complete illustrated stocklist catalogue.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary complete illustrated stocklist. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. A5 T&H 60th Anniversary catalogue limited edition section. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary limited edition '20 classic T&H titles' reprint book cover wraps – full collection.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary limited edition reprints book jackets full collection. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary limited edition '20 classic T&H titles' reprint book cover wraps details.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary limited edition reprints book jackets detail. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary limited edition '20 classic T&H titles' reprint book cover wraps store window promotion.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary limited edition reprints book jackets store window promotion. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary promotional items.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary promotional bookmark. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson 60th anniversary poster.

By Dana Robertson Creative Director and Founder of Neon. T&H 60th Anniversary promotional store poster. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson post anniversary brand mark animation for T&H website.

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