The Global Teacher Prize
Brand identity

Launching the ‘Nobel Prize’ of teaching…

The Varkey GEMS Foundation is a global charity devoted to providing access to education around the world.

With the backing of major international public figures (including the two Bills – Clinton and Gates), they were planning to launch an annual award for the world’s best teacher The Global Teacher Award – with a prize of $1 million for the winner.

Working with strategic branding consultants BrandCap, our job was to come up with a powerful identity for the Global Teacher Prize. And we didn’t hesitate for a moment about taking as our creative starting-point the way that truly inspiring teachers create a sense of wonder in young minds.

Seeing stars…

But how we could capture that in a simple, user-friendly mark? An image came to us a in a shower of kinetic stardust; beautiful, highly emotive, and also just a tad ambiguous. Because whose head is it: the teacher’s (giving off radiant energy), or the child’s (being illuminated by it)?

We used gold to create a sense of prestige, and for added texture; but the mark isn’t reliant upon it (and come on, who didn’t get a thrill when you earnt a gold star from teacher!). The graphic power of the image works equally well in black and a white, on an old-school chalkboard. And a simple but highly effective YouTube video, supported by an extensive social campaign, ensured that the “Nobel Prize for teaching” – as it soon became known – achieved a very high profile, very quickly indeed.

At the time of writing, the Prize has just been awarded for the first time – to Nancie Atwell, an English teacher from Maine in the USA, who intends to donate the $1 million she won to the school that she founded. Now that’s pretty inspiring, isn’t it?

Kind words…

“BrandCap and Neon have worked in partnership across a number of significant projects, from the the rebrand of the largest private school network in GEMS Education, a new brand identity for the merger of two global engineering companies in Amec Foster Wheeler too – and of course BrandCap’s very own brand identity.

The team at Neon are a joy to work with. They are fantastic at turning brand strategy into a creative concept and they are also excellent at working with the client’s team to create, implement and deliver the brand identity for a successful launch.”

Founder & Managing Partner

To find out more: or call +44 (0)20 3289 1733 Share this: Email, Google+, LinkedIn, Twitter, Facebook, Download PDF, or follow us on Instagram


Brand identity

Brand identity
Brand guidelines
Brand animation

The Global Teacher Prize brand mark.

The Global Teacher Prize full colour brand mark.

The Global Teacher Prize award.

The Global Teacher Prize full colour brand mark animation.

The Global Teacher Prize final ceremony.

The Global Teacher Prize application in Facebook.

The Global Teacher Prize auditorium graphic.

The Global Teacher Prize advertisement.

The Global Teacher Prize guidelines.

The Global Teacher Prize guideline sample spreads.

Other projects you may find of interest...