The Global Teacher Prize
Launching the ‘Nobel Prize’ of teaching…
The Varkey GEMS Foundation is a global charity devoted to providing access to education around the world. Read More…
Working with strategic branding consultants BrandCap, our job was to come up with a powerful identity for the Global Teacher Prize. And we didn’t hesitate for a moment about taking as our creative starting-point the way that truly inspiring teachers create a sense of wonder in young minds.
But how we could capture that in a simple, user-friendly mark? An image came to us a in a shower of kinetic stardust; beautiful, highly emotive, and also just a tad ambiguous. Because whose head is it: the teacher’s (giving off radiant energy), or the child’s (being illuminated by it)?
We used gold to create a sense of prestige, and for added texture; but the mark isn’t reliant upon it (and come on, who didn’t get a thrill when you earnt a gold star from teacher!). The graphic power of the image works equally well in black and a white, on an old-school chalkboard. And a simple but highly effective YouTube video, supported by an extensive social campaign, ensured that the “Nobel Prize for teaching” – as it soon became known – achieved a very high profile, very quickly indeed.
At the time of writing, the Prize has just been awarded for the first time – to Nancie Atwell, an English teacher from Maine in the USA, who intends to donate the $1 million she won to the school that she founded. Now that’s pretty inspiring, isn’t it?
“BrandCap and Neon have worked in partnership across a number of significant projects, from the the rebrand of the largest private school network in GEMS Education, a new brand identity for the merger of two global engineering companies in Amec Foster Wheeler too – and of course BrandCap’s very own brand identity. Read More…
Founder & Managing Partner