The Goldsmiths' Company
Gold: Power & Allure

A golden creative opportunity.

Neon created the exhibition campaign for The Goldsmiths’ Company’s “Gold: Power & Allure”, the most ambitious showcase ever staged at Goldsmiths’ Hall. Featuring over 400 gold artefacts spanning from 2500 BC to the present, the exhibition explored Britain’s enduring golden heritage.

Neon’s creative solution — a series of elegant crown montages composed from pieces within the collection — captured the exhibition’s central theme of gold’s timeless allure and authority.

These striking visuals became the centrepiece for posters, national advertising, and digital media, delivering a campaign as rich and radiant as its subject.

Full case study.

Our clients The Goldsmiths’ Company asked to come up with a campaign idea for their Gold: Power & Allure exhibition.

Featuring more than 400 gold items, ranging in date from as early as 2500 BC to the present day, it was the most comprehensive and ambitious exhibition ever staged at Goldsmiths’ Hall – telling the rich and previously untold story of Britain’s unique golden heritage. Our task was to promote the extraordinary variety of items on display, and capture the essence of the exhibition’s title.

To achieve this, we built three unique and elegant ‘crown’ montages, using a variety of different objects from the collection. The ‘crowns’ then became the hero graphic elements on posters, national advertising, literature and web comms for the duration of The Goldsmiths’ Company Gold: Power & Allure exhibition campaign.

 

Kind words…

“Gold: Power and Allure. / Gold: Powerful and Alluring.

Thank you so much for such a beautiful and charming idea for the The Goldsmiths’ Company Gold: Power & Allure exhibition, beautifully executed – it was equally loved by our sponsor’s the World Gold Council.”

PAUL DYSON
Director Promotions
The Goldsmiths’ Company

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

TRADE BODY/CHARITY
Campaign

PROJECT SUMMARY
Campaign idea
Art direction
Advertising
Animated digital hoardings
Promotional literature

The Goldsmiths' Company Gold: Power & Allure exhibition animated digital tube posters.

The Goldsmiths' Company Gold: Power & Allure exhibition promotional posters.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure posters featuring the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company Gold: Power & Allure exhibition literature.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure exhibition literature featuring one of the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com
By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure exhibition literature featuring examples of Gold artifacts found in the exhibition. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company Gold: Power & Allure exhibition details of crown signature graphic montages .

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure one of three signature graphic photomontages of crown created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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