Anniversary.

We love to help our clients celebrate significant anniversaries and milestones with elegant or clever graphic signatures or campaigns…

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary

By Dana Robertson Creative Director and Founder of Neon. Adding a bit of sparkle. Like a lot of our projects, this came to us via an existing client relationship - when our old friends at The Goldsmiths' Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A). When we met them, Gem-A's communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play. We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle - demonstrated, for example, by those nice little jeweller's loupes standing in for quotation marks. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Gemmological Association of Great Britain
Advertising & literature